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Makers of Cellucor to Attend 2013 Olympia Fitness & Performance Expo; Will Unveil New Brand, Neon Sport
Date:9/24/2013

New York, N.Y. (PRWEB) September 24, 2013

Once again it is time for the fitness industry’s most anticipated weekend--Joe Weilder’s Olympia Fitness & Performance Expo. This year’s event will take place in Las Vegas, Nevada, September 26th-29th. Olympia weekend is jam packed with fitness competitions, model searches, and more. For top selling nutritional life sciences company, Woodbolt International, the 2013 Olympia weekend is a milestone, as it will mark the official unveiling of the company’s new lifestyle brand, Neon Sport.

“Our team is really excited to unveil Neon Sport at the Olympia expo. This is a big moment for us and we’re ready to show the fans exactly what Neon Sport is all about,” said Cellucor/Neon Sport VP, Daniel Lourenco.

Neon Sport features premium and unique formulas built for people looking for ultra-strong, innovative products. Visitors interested in experiencing Neon Sport’s feel and vision will have an exclusive opportunity at the Olympia expo.

Neon Sport will establish its industry presence with a booth that will embody the brand’s loud, vibrant, and energetic personality. What’s more--Neon Sport reps are giving away products, introducing apparel and running contests; all while famed DJ and Producer, Nicky Romero, spins his latest tracks live for booth visitors.

When asked to comment about the Neon Sport booth, Lourenco stated, “Our goal with the Neon Sport booth is to give fans an experience, not just products or apparel. Neon Sport is all about the sensory experience, and anyone who comes to the booth will leave with a better understanding of what Neon Sport is all about,” stated Lourenco.

The Olympia expo will take place at the Las Vegas Convention Center. Attendees should visit booth # 1623 to experience Neon Sport.

Event Information:
Joe Weider’s 2013 Oly
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