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Make an Impact on Pediatric Cancer Research Before Summer's End: Try Some Virtual Lemonade!
Date:8/19/2008

Help Volvo's Lemonade Stand for life reach 210,000 cups sold by Labor Day

2008 First-of-its-kind virtual lemonade stand raising money for Alex's Lemonade

Stand Foundation

IRVINE, Calif., Aug. 19 /PRNewswire/ -- Summer is almost over, but the fight to eliminate pediatric cancer charges ahead. The world's first virtual lemonade stand, http://www.lemonadestandforlife.com was launched by Volvo Cars of North America in June and continues to sell very special cups of lemonade on behalf of Alex's Lemonade Stand Foundation (ALSF).

Volvo kicked off the grand opening of the stand by purchasing the first 200,000 cups. Since then thousands of generous virtual lemonade stand patrons from all over the U.S. have bought cups of their own on the site. Each cup cost only $1 and 100 percent of the proceeds funds pediatric cancer research. So far, $207,772 has been raised.

Anyone, 24/7, can purchase virtual cups of lemonade at the online lemonade stand. And to help spread the word about the important work that ALSF is doing, purchasers can share cups of lemonade from the stand -- via email -- with family and friends.

Volvo is getting the word out in August with the hope to pass the 210,000 cups sold mark by Labor Day, Sept. 1, 2008.

"The virtual lemonade stand is off to a great start," said Doug Speck, president and chief executive officer for Volvo Cars of North America. "Volvo retailers, our customers and our employees at our headquarters have rallied behind this effort and we are very grateful. Now we want to finish off the summer in a big way by reaching 210,000 cups sold by Labor Day. There is no easier way to get involved in finding a cure for pediatric cancer."

Lemonade Stand for life is just one click away at http://www.lemonadestandforlife.
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SOURCE Volvo Cars of North America
Copyright©2008 PR Newswire.
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