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Majority of states fail to address youth exposure to alcohol marketing
Date:5/1/2012

Reducing youth exposure to alcohol advertising and marketing is a missed opportunity for states to improve public health, according to a new review of state alcohol advertising laws from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The report examines the extent to which states' alcohol advertising laws incorporate eight different best practices to reduce youth exposure to alcohol advertising and marketing, and finds only eleven states use more than one of the eight and no state uses more than five. The report is available on CAMY's website, www.camy.org.

"We know quite a bit about how to reduce youth exposure to alcohol marketing and advertising," said David Jernigan, PhD, CAMY director. "Unfortunately, this report shows states have a long way to go towards using that knowledge to reduce youth exposure."

Alcohol is responsible for 4,700 deaths per year among young people under the age of 21. At least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

"Although the federal government has exercised primary responsibility with respect to regulating alcohol marketing, states have concurrent jurisdiction as outlined in the 21st Amendment of the Constitution," said James Mosher, JD, the report's lead author and consultant to the Center on Alcohol Marketing and Youth. "It's therefore disappointing to see how inactive states are in this legislative and regulatory arena."

The report identifies eight best practices states could use to address youth exposure to alcohol marketing and advertising:

  • Prohibit false or misleading advertising;
  • Prohibit alcohol advertising that targets minors;
  • Establish jurisdiction over in-state electronic media (TV and radio);
  • Restrict outdoor alcoho
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Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

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