Navigation Links
Majority of states fail to address youth exposure to alcohol marketing
Date:5/1/2012

Reducing youth exposure to alcohol advertising and marketing is a missed opportunity for states to improve public health, according to a new review of state alcohol advertising laws from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The report examines the extent to which states' alcohol advertising laws incorporate eight different best practices to reduce youth exposure to alcohol advertising and marketing, and finds only eleven states use more than one of the eight and no state uses more than five. The report is available on CAMY's website, www.camy.org.

"We know quite a bit about how to reduce youth exposure to alcohol marketing and advertising," said David Jernigan, PhD, CAMY director. "Unfortunately, this report shows states have a long way to go towards using that knowledge to reduce youth exposure."

Alcohol is responsible for 4,700 deaths per year among young people under the age of 21. At least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

"Although the federal government has exercised primary responsibility with respect to regulating alcohol marketing, states have concurrent jurisdiction as outlined in the 21st Amendment of the Constitution," said James Mosher, JD, the report's lead author and consultant to the Center on Alcohol Marketing and Youth. "It's therefore disappointing to see how inactive states are in this legislative and regulatory arena."

The report identifies eight best practices states could use to address youth exposure to alcohol marketing and advertising:

  • Prohibit false or misleading advertising;
  • Prohibit alcohol advertising that targets minors;
  • Establish jurisdiction over in-state electronic media (TV and radio);
  • Restrict outdoor alcohol advertising in locations where children are likely to be present;
  • Restrict alcohol advertising on alcohol retail outlet windows and outside areas;
  • Prohibit alcohol advertising on college campuses;
  • Restrict alcohol sponsorship of civic events; and,
  • Limit the alcohol industry's ability to provide free goods (giveaways).

The authors then assessed each state's use of these strategies. Each state's law was rated as either "BP" (all elements of the best practice are present), "I" (at least one but not all elements of the best practice is present) or "--"(the state does not address the regulatory category, the law has none of the elements of the best practice, or the law may be unenforceable).

"Twenty-two states have no best practices across the eight policies, meaning almost half of all states in the U.S. are doing far less than they could to keep alcohol marketing from reaching youth," concluded Jernigan. "This report should open people's eyes to the unrealized potential of state action in this arena."


'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Related medicine news :

1. Majority of Californias Medi-Cal caregivers live in or near poverty
2. Majority of Americans say research and development are key to building US economy
3. Majority of B.C. women take prescription drugs during pregnancy: UBC study
4. Majority of Americans Give Quality of Health Care a C, D or F
5. Majority of U.S. Adults Had Troubled Childhoods: CDC
6. Detroits urban farms could provide a majority of produce for local residents
7. Majority of community facilities performing breast MRI exams meet ACRIN and EUSOBI technical requirements
8. Majority of Ontarians suffering from rheumatoid arthritis not receiving needed speciality care
9. Majority of young victims of unintentional shootings shot by another youth
10. New Poll Finds Majority of Americans Are Unaware of Issues Facing Iraq/Afghanistan Veterans and Troops
11. R-Biopharm Group Purchases a Majority Ownership in Trilogy Lab, Expanding US Operations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/6/2016)... ... December 06, 2016 , ... "Add realistic flares and light ... and flare from clip to clip with high quality 4K lens flare footage," said ... contains 44 lens flares filmed on the RED Dragon. Utilizing the Dragon Sensor, TransFlare ...
(Date:12/5/2016)... ... December 05, 2016 , ... What: Shriners Hospitals for ... North Pole to our patients – using a video monitor and web-enabled camera. Santa ... will transform the Auditorium into a Christmas Wonderland, which is where the video connection ...
(Date:12/5/2016)... ... December 05, 2016 , ... Edward ... to announce the arrival of the newest Sciton laser in January 2017. The ... use tunable non-ablative and ablative wavelengths for exceptional results. Outperforming more traditional lasers, ...
(Date:12/5/2016)... Ill. (PRWEB) , ... December 06, 2016 , ... For ... Lithuanian poetry , both thick and thin. The beauty of the Lithuanian ... by Trafford Publishing). , In this poetry book, Zubinas lyrically explores all aspects of ...
(Date:12/5/2016)... , ... December 05, 2016 ... ... security executive networking and relationship-marketing firm, announced today that nominations will be ... Information Security Executive® (ISE®) Central Awards. , Awards include the Information Security ...
Breaking Medicine News(10 mins):
(Date:12/5/2016)... According to a new market research report "Cartilage Repair/ ... Tissue Scaffolds, Cell-free composites), Application (Hyaline Cartilage, Fibrocartilage), by Region - ... reach USD 779.8 Million by 2021 from USD 414.6 Million in ... of 2016 to 2021. Continue Reading ... ...
(Date:12/5/2016)... PUNE, India , December 5, 2016 According ... by Product Type and by Application - Global Opportunity Analysis and Industry Forecast, ... 2015, and is expected to reach $5,255 million by 2022, growing at a ... in 2015 with more than four-fifths share. Continue ... ...
(Date:12/5/2016)... and PUNE, India , December ... report by Allied Market Research, titled, "Global Cancer Biomarkers Market ... revenue of cancer biomarkers market is projected to reach $15,737 ... CAGR of 13.3% from 2016 to 2022. Omic technologies segment ... 2015 and is expected to maintain its dominance during the ...
Breaking Medicine Technology: