Navigation Links
Majority of states fail to address youth exposure to alcohol marketing
Date:5/1/2012

Reducing youth exposure to alcohol advertising and marketing is a missed opportunity for states to improve public health, according to a new review of state alcohol advertising laws from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The report examines the extent to which states' alcohol advertising laws incorporate eight different best practices to reduce youth exposure to alcohol advertising and marketing, and finds only eleven states use more than one of the eight and no state uses more than five. The report is available on CAMY's website, www.camy.org.

"We know quite a bit about how to reduce youth exposure to alcohol marketing and advertising," said David Jernigan, PhD, CAMY director. "Unfortunately, this report shows states have a long way to go towards using that knowledge to reduce youth exposure."

Alcohol is responsible for 4,700 deaths per year among young people under the age of 21. At least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

"Although the federal government has exercised primary responsibility with respect to regulating alcohol marketing, states have concurrent jurisdiction as outlined in the 21st Amendment of the Constitution," said James Mosher, JD, the report's lead author and consultant to the Center on Alcohol Marketing and Youth. "It's therefore disappointing to see how inactive states are in this legislative and regulatory arena."

The report identifies eight best practices states could use to address youth exposure to alcohol marketing and advertising:

  • Prohibit false or misleading advertising;
  • Prohibit alcohol advertising that targets minors;
  • Establish jurisdiction over in-state electronic media (TV and radio);
  • Restrict outdoor alcohol advertising in locations where children are likely to be present;
  • Restrict alcohol advertising on alcohol retail outlet windows and outside areas;
  • Prohibit alcohol advertising on college campuses;
  • Restrict alcohol sponsorship of civic events; and,
  • Limit the alcohol industry's ability to provide free goods (giveaways).

The authors then assessed each state's use of these strategies. Each state's law was rated as either "BP" (all elements of the best practice are present), "I" (at least one but not all elements of the best practice is present) or "--"(the state does not address the regulatory category, the law has none of the elements of the best practice, or the law may be unenforceable).

"Twenty-two states have no best practices across the eight policies, meaning almost half of all states in the U.S. are doing far less than they could to keep alcohol marketing from reaching youth," concluded Jernigan. "This report should open people's eyes to the unrealized potential of state action in this arena."


'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Related medicine news :

1. Majority of Californias Medi-Cal caregivers live in or near poverty
2. Majority of Americans say research and development are key to building US economy
3. Majority of B.C. women take prescription drugs during pregnancy: UBC study
4. Majority of Americans Give Quality of Health Care a C, D or F
5. Majority of U.S. Adults Had Troubled Childhoods: CDC
6. Detroits urban farms could provide a majority of produce for local residents
7. Majority of community facilities performing breast MRI exams meet ACRIN and EUSOBI technical requirements
8. Majority of Ontarians suffering from rheumatoid arthritis not receiving needed speciality care
9. Majority of young victims of unintentional shootings shot by another youth
10. New Poll Finds Majority of Americans Are Unaware of Issues Facing Iraq/Afghanistan Veterans and Troops
11. R-Biopharm Group Purchases a Majority Ownership in Trilogy Lab, Expanding US Operations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... , ... February 12, 2016 , ... ... devoted exclusively to funding innovative lymphoma research and serving the lymphoma community through ... over 250 members of South Florida’s philanthropic community at its 10th anniversary Fashion ...
(Date:2/12/2016)... ... , ... As a former television executive, owner Tal Rabinowitz knows how stressful ... decompress, Rabinowitz found herself drawn to a casual meditation class while working at NBC ... implementing a 20-minute-per-day meditation practice with her team. After her tenure at NBC, she ...
(Date:2/12/2016)... Miami, FL (PRWEB) , ... February 12, 2016 ... ... Workspace as a Service (WaaS), today announced the integration of Clarity Intelligence Platform ... itopia’s channel partners to offer real-time business intelligence (BI) to their small and ...
(Date:2/12/2016)... ... ... The Jones Agency, a family owned insurance company with offices serving Arlington, Dallas, ... with the Tarrant Area Food Bank in the hopes of alleviating hunger for nearby ... Tarrant County Food Bank offers hope and security to the one in six Texas ...
(Date:2/12/2016)... , ... February 12, 2016 , ... Donor Network West, ... California and Nevada, announced a partnership with San Ramon Regional Medical Center. Under the ... hospital’s facilities as a way to accommodate a more certain time frame for donor ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... -- The primary goal of this research is to ... usage of liquid biopsy. Key information the survey seeks ... of liquid biopsy adoption amidst future users - Predominantly ... - Sample inflow to conduct liquid biopsy tests - ... so on. - Correlation analysis of sample type and ...
(Date:2/11/2016)... SAN FRANCISCO , Feb. 11, 2016  Kindred ... focused on saving and improving the lives of pets, ... Technical Section of the New Animal Drug Application (NADA) ... the pivotal field study (KB0120) of Zimeta for the ... by the Company. --> ...
(Date:2/11/2016)... Feb. 11, 2016 Potrero Medical, Inc., the developer ... announce the appointment of George M. Rapier, III , ... Antonio, TX , WellMed is one of the nation,s ... and HMO members in Texas and ... out of his own internal medicine practice, he has been ...
Breaking Medicine Technology: