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Major U.S. Healthcare Providers Use MindFit Software to Help Boomers and Seniors Build Memory, Attention Focus and More
Date:11/1/2007

NEW YORK, Nov. 1 /PRNewswire/ -- As America's rapidly aging senior population deals with cognitive challenges, healthcare providers across the U.S.-the Miami Jewish Home and Hospital for the Aged; Maryland's Montgomery County Department of Recreation; and, Senior Friendship Centers throughout Central Florida-are offering seniors and boomers an award-winning, clinically proven solution in MindFit(TM).

MindFit, created by CogniFit, Ltd., is a computer-based "brain gym" that provides hours of entertainment, as well as improved mental acuity. Exercising with MindFit cognitive assessment and training software for just 20 minutes a day, three times per week, provides a workout for the brain spanning 14 different cognitive areas including short-term memory, attention focus, spatial orientation, reaction time, memory recall, time estimations, shifting abilities, visual short term memory, awareness, planning and eye-hand coordination.

"As Florida's largest nursing home, and a non-profit organization, it was important to us to test many products on the market, and choose the most cost- effective cognitive exercising system available-that was MindFit," said Dr. Marc Agronin, director of mental health services at Miami Jewish Home & Hospital for the Aged states.

"MindFit's complex, self-tailoring technology and clinical trial testing were just the scientific support we were looking for in software for our several thousand neighborhood residents in Montgomery County" said Shawn Brennan, director of senior programs, Montgomery County Department of Recreation in Maryland.

"In order to encourage our area residents with more reasons to come into our centers, it is important to us that we offer memory-sharpening activities that can help everyone. We believe this program will assist and ensure that our participants improve their cognitive skills, making them more productive individuals," said Barbara Celnar, senior centers director, Senior Friendship Centers in Sarasota, Fla.

MindFit has been proven to make a positive impact on cognitive skills. In a double blind clinical trial of baby boomers and seniors, MindFit users experienced greater improvement in the cognitive domains of spatial short-term memory, visuo-spatial learning and focused attention than those who played traditional computer games.

Winner of the 2007 American Society on Aging Business and Aging Award, MindFit is easy to use and requires no previous computer experience. MindFit is available online at a suggested retail price of $149, or $139 for a downloadable version. For more information, visit http://www.e-mindfitness.com.

About CogniFit, Ltd.

CogniFit (http://www.cognifit.com) is a pioneer in the assessment and training of human cognitive abilities. The company focuses on developing advanced software tools for consumers and businesses that assess and enhance basic cognitive skills such as memory, perception and attention. Its initial award-winning product offerings are DriveFit and MindFit. DriveFit is a suite of programs aimed at helping to assess and build the cognitive and psychomotor skills needed by novice, senior and fleet drivers. The MindFit family of products helps to assess and build overall cognitive skills for Baby Boomers, seniors and people of all ages.

The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D., international psychology authority and founding director of the Center for Study of Psychological Stress at the University of Haifa.

CogniFit and MindFit are trademarks of CogniFit, Ltd. All other trade names are the property of their respective owners.


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SOURCE CogniFit, Ltd.
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