Sequel to Best-Selling 3rd Party Wii(TM) Fitness Title and All-New Portable Nintendo DS(TM) Game Due in Stores This Fall
EDISON, N.J., May 12 /PRNewswire-FirstCall/ -- This Fall, gamers will be able to work out with esteemed celebrity fitness trainer Jillian Michaels whether at home or on the go. Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, and executive producer Interactive Game Group (I2G), have announced that Jillian Michaels will be following up her nearly 600,000 unit-selling Wii(TM) fitness game with two new releases. Both Jillian Michaels' Fitness Ultimatum 2010 for Wii(TM) and Jillian Michaels' Pocket Trainer 2010 for Nintendo DS(TM) feature the celebrity fitness trainer, life coach, and star of the popular television series The Biggest Loser as she leads players through high-intensity, one-on-one workouts while providing direct feedback and motivation to yield real results.
"The success of Jillian's debut game underscores the strength of her brand and desire of the Wii audience to work out with a fitness icon," said Jesse Sutton, Chief Executive Officer, Majesco. "To keep up with today's on-the-go lifestyles, we're launching a portable game in conjunction with an enhanced Wii sequel so players can choose how best to integrate fitness into their daily routines."
"Jillian is always exploring ways to improve the customer's experience," added Giancarlo Chersich, Chief Executive Officer, Empowered Media LLC. "She wanted both Jillian Michaels' Fitness Ultimatum 2010 and Jillian Michaels' Pocket Trainer 2010 to be the two best fitness video games on the market, from game responsiveness to player customization to improved workout routines and beyond."
Jillian Michaels' Fitness Ultimatum 2
SOURCE Majesco Entertainment
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