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Macy's 'Come Together' Campaign Raises 10 Million Meals for Feeding America Food Banks
Date:10/21/2009

ogether this fall while supporting a cause that impacts local communities across the country," said Peter Sachse, Macy's chief marketing officer. "Providing 10 million meals for the hungry in the U.S. is a remarkable achievement. We thank our customers, communities, business partners and associates who all contributed to the success of this great effort."

The "Come Together" campaign was supported by robust national marketing that included in-store displays, direct mail, print advertising and a television campaign that featured Jessica Simpson, Queen Latifah, Mariah Carey, Usher, Martha Stewart, Emeril Lagasse, Tommy Hilfiger and Donald Trump.

Macy's hosted a dinner party during New York Fashion Week on September 15th in its flagship Herald Square store. The event, hosted by Martha Stewart and Emeril Lagasse, benefited Feeding America. More than 650 full-line Macy's stores across the country also participated in the World's Largest Dinner Party on September 15. Additionally, Macys Culinary Council chefs hosted fundraising dinner parties in more than 30 Macy's stores throughout campaign.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. Feeding America is headquartered in Chicago. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

SOURCE Feeding America


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SOURCE Feeding America
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