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Macy's 'Come Together' Campaign Raises 10 Million Meals for Feeding America Food Banks
Date:10/21/2009

Dinner Parties Across the Nation to Aid Domestic Hunger

CHICAGO, Oct. 21 /PRNewswire-USNewswire/ -- Feeding America, the nation's largest domestic hunger relief organization, today announced that they have received a donation of 10 million meals raised by Macy's and its customers. The donation was made possible by a partnership between Macy's and Feeding America called "Come Together," which launched on Sept. 13.

The "Come Together" campaign urged the public to donate to Feeding America by hosting dinner parties in their homes and asking their guests to contribute to Feeding America in lieu of bringing a host gift or a bottle of wine. Donations were made on macys.com/cometogether or in any Macy's store, and Macy's matched those donations dollar for dollar through October 21.

"This innovative awareness and fundraising campaign helped us in many ways," said Vicki Escarra, president and CEO of Feeding America. "'Come Together' raised awareness of the pervasiveness of domestic hunger. More than 36 million Americans live at risk of hunger -- meaning that they do not always know where they will find their next meal. Secondly, it provided a variety of simple, easy ways for Americans to help their neighbors by hosting dinner parties, donating online, donating directly at Macy's stores, or by attending one of the dozens of fund-raising events held at Macy's stores. Most importantly, this partnership resulted in a very sizeable donation to Feeding America -- the equivalent of more than 10 million meals, coming to our food banks at a time of record-breaking demand. Macy's matched each dollar donated, dollar to dollar."

"Macy's has been a long-time supporter of Feeding America," said Escarra. "Their 'Bag Hunger' volunteer program raised 9.7 million pounds of food this past summer alone."

"Macy's Come Together campaign for Feeding America created a special reason for family and friends to spend quality time t
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SOURCE Feeding America
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