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MWW Group Selected by First-Ever Online Doctor Evaluation Service Vitals.com
Date:1/28/2008

Firm to Launch Vitals.com Which Offers Free Comprehensive Doctor

Information and Reviews

NEW YORK, Jan. 28 /PRNewswire/ -- MWW Group (http://www.mww.com), one of the nation's top 10 public relations firms, today announced the addition of Vitals.com to its client roster. MWW Group will design and execute a comprehensive communications program for the free, online doctor evaluation service.

Vitals.com provides consumers with access -- for the first time ever -- to one single comprehensive source for empirical quality measures on physicians, such as quality of hospital affiliations and educational background, sanctions and volume of procedures, in addition to independent doctor reviews, peer evaluations and patient feedback. Patients can browse the Vitals site to find a new doctor based on a symptom or desired type of specialist, or they can use the quick search option to look up and review their own doctors.

"Selecting the most appropriate doctor to meet your medical needs is one of the most important decisions you will ever make," said Michael W. Kempner, president and CEO of MWW Group. "Vitals makes this decision easier by allowing consumers to find the specific qualities they are looking for in a doctor. MWW Group will draw on its deep experience with online consumer services and healthcare marketing to position the site as the go-to source for finding 'Doctor Right'."

The account will be managed from MWW Group's New York office.

About Vitals

Vitals, an innovative, online doctor evaluation and comparison service from MDX Medical LLC, is the comprehensive source for crucial information on 720,000 doctors nationwide. Drawing upon prestigious information repositories, cutting-edge search and comparison technologies, and a robust patient feedback mechanism, Vitals has organized key information to help patients make an informed choice in their search for the right doctor. Founded in 2005, MDX Medical LLC is based in Lyndhurst, N.J. For more information on Vitals / MDX Medical LLC, please visit http://www.vitals.com.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Iceland Naturally; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit http://www.mww.com.


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SOURCE MWW Group
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