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MVP Health Care Takes KidPower Youth Sports Program to Facebook

Leading regional health insurer launches Facebook site to stem childhood obesity and empower kids to make healthy decisions.

(Vocus) March 24, 2010 -- To help kids to make healthy decisions, MVP Health Care has launched a new and improved version of its KidPower Program, on Facebook.

“Being on Facebook enables KidPower to actually connect with families in their living rooms or on handheld devices through daily posts that motivate and inspire them to get active, eat better and live healthier lives,” said David Henderson, MVP Health Care executive vice president. “There is rich content for every family interested in a healthy active lifestyle for their children and the site can even be used as a resource for youth sports coaches, summer camp staff or anyone running a program for young people,” Henderson added.

While Facebook users can become fans of the page and actively participate in dialogue and discussions, anyone can access the site to view upcoming events in their area, flip through photos and videos from past events and get connected with expert advice from top athletes such as Olympic Gold Medalist soccer player Abby Wambach, legendary lacrosse star (now Syracuse University coach) Gary Gait and the MVP Health Care cycling team.

The MVP KidPower program began hosting free youth soccer clinics lead by Abby Wambach in 2004. Added to the clinic circuit in 2009 was Gary Gait. Combined, the two athletes have attracted more than 22,000 aspiring young athletes for instructional demonstrations, skill drills and motivational talks. The site will be used to advertise registration for these clinics, in addition to promoting community marathons, road races, kids’ fairs and safety rodeos sponsored by MVP Health Care.

MVP Health Care:
MVP Health Care provides fully insured and self-funded employer health benefits plans, dental insurance, and ancillary products, such as flexible spending accounts in New York state, Vermont, and New Hampshire through its operating subsidiaries. For details, visit

Gary Hughes
518-388-2319 (office)
518-514-8050 (cell)


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