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MVP Health Care Reports Enrollment Growth
Date:3/24/2009

SCHENECTADY, N.Y., March 24 /PRNewswire/ -- Offering innovative health plans that emphasize wellness and allow subscribers a choice of benefits based on lifestyle has produced healthy enrollment growth for MVP Health Care. At the end of February, MVP reported 743,000 members compared with 700,000 members at the same time in 2008. Since 2007, the company has experienced a 12-percent increase in enrollment.

"We experienced growth in all of our products which is a good sign that MVP Health Care is well-positioned for the future," said David W. Oliker, MVP president and CEO. "We also had enrollment growth across our entire service area in New York, Vermont and New Hampshire," he said.

Commercial Products

According to David Henderson, executive vice president and chief marketing officer, MVP's commercial enrollment growth resulted from innovative products, with a focus on wellness, and the introduction of new technology to automate the sales and enrollment process.

According to Henderson, all MVP commercial plans offer core wellness features at no extra charge. Those features include: care management programs -- guiding members through complex or chronic conditions; online Personal Health Manager -- powered by WebMD; a 24-hour nurse line; and exclusive discounts on a wide range of health and wellness products. Many plans including TriVantage also feature WellStyle Extras that offer up to $600 in credits per subscriber, per year for fun and fitness activities as well as access to personal Lifestyle Coaches who can assist with fitness programs, weight loss, and smoking cessation.

In 2008, MVP introduced new systems that also contributed to enrollment growth. Developed in partnership with ikaSystems, MVP introduced an online, fully integrated solution for brokers that automates the entire sales process from rate quotes through enrollment. Through this system, more than 16,000 n
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SOURCE MVP Health Care
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