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MTV's Staying Alive Marks Ten Years of Empowering Young People in Their Fight against HIV and AIDS
Date:11/10/2008

1-hour documentary - Shot in Brazil, Dominican Republic, Colombia and the USA.

*** MTV Staying Alive: Choices***

1 hour programme, 30 minutes behind scenes - Shot in Jamaica.

*** MTV Staying Alive: Sex Uncovered ***

Series of 20 short spots - 30 to 60-second - shot in Mexico.

In addition to the programming produced for MTV Staying Alive's 10th anniversary and World AIDS Day, the campaign has been involved in a series of other initiatives. A new campaign, Telling It Like It Is (http://www.tellingitlikeitis.tv) will launch with Spinvox, to continue to openly and frankly discuss sex and safe sex issues with young people. In addition, a series of specially-created shorts have been commissioned by Staying Alive and Spinvox from the creators of Fur TV which premiere during the 2008 MTV Europe Music Awards on Thursday November 6. Staying Alive has also linked with the M.A.C. AIDS Fund and Rolls Royce on fundraising initiatives, with money raised going to continue to support young people around the world in their pioneering work in raising awareness of HIV and AIDS within their communities.

A DEDICATED PRESS WEBSITE WITH MORE INFORMATION IS AVAILABLE AT drop.io/mtvinternational

ABOUT THE MTV STAYING ALIVE CAMPAIGN

Launched in 1998, Staying Alive is the world's largest multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection. The Emmy award-winning campaign consists of documentaries, public service announcements, youth forums and Web content. Staying Alive provides all its television programming rights-free and at no cost to third party broadcasters globally to get crucial prevention messages out to the widest possible audience. The Staying Alive campaign is a partnership between MTV Networks International, the Kaiser Family Fou
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SOURCE MTV Networks International
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