MTV's Staying Alive Marks Ten Years of Empowering Young People in Their Fight against HI... (lobal fight against HIV/AIDS highlightin...)

MTV's Staying Alive Marks Ten Years of Empowering Young People in Their Fight against HIV and AIDS

Date:11/10/2008

lobal fight against HIV/AIDS, highlighting Rowland's efforts as Staying Alive Ambassador to combat the spread of the epidemic. The programme includes humorous and light-hearted moments without sacrificing the truth at the heart of the matter; placing real-life accounts of HIV and AIDS in the spotlight. It does so without shying away from the shocking statistics or real implications of having unprotected sex. It places HIV/AIDS out in the open, and in doing so creates an openness of dialogue on the 'taboo' subject -- consistent with the legacy of MTV Staying Alive over the past 10 years.

Kelly Rowland reaches out to youth and requests, "Love yourself enough to protect yourself. One person makes a difference. One voice makes a difference ... Don't you want to make a difference?" She adds, "Any and everybody can and should be involved ... we're just getting started. We're going to fight this disease." Ultimately, the documentary reveals the urgency of the topic and leaves the audience inspired to step-up themselves to make a difference in the trajectory of the epidemic. That, in itself, is a measure of success.

The Diary of Kelly Rowland will air on MTVs around the world on World AIDS Day Monday, December 1 2008.

To view the full documentary, please visit: http://www.mtvinternationalpress.com/pro_social/exclusive_kelly_rowland/

For more footage of Kelly's journey, please visit: http://www.kellyrowlandafrica.com/

CNN interview of Kelly Rowland getting tested for HIV: http://www.dailymotion.com/mtvstayingalive/video/x63dol_kelly-rowland-gets- tested-for-hiv_news

Other MTV programming around World AIDS Day includes:

*** MTV Staying Alive: XPRESS 2008 ***

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