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MTV'S GYT Campaign Spurs Nationwide Movement to 'Get Yourself Tested'
Date:6/2/2009

National Campaign with the Kaiser Family Foundation, Planned Parenthood and Partners Triggers Youth Conversation, Helps Drive STD Testing

STD Testing Doubles at Many Planned Parenthood Clinics During April

NEW YORK, June 2 /PRNewswire/ -- In recognition of National STD Awareness Month (April), MTV, leading pop-culture personalities, the Kaiser Family Foundation, Planned Parenthood Federation of America (PPFA) and its nationwide network of Planned Parenthood(R) health centers, and other partners banded together for an aggressive public information campaign to promote testing for sexually transmitted diseases (STDs) among young Americans under age 25. Today, the partners announced several results which suggest that many young people across the country heard the call to GYT ("Get Yourself Tested"). In many Planned Parenthood health centers, for example, youth testing rates increased more than 50 percent during the month of April 2009 over the previous year.

According to the Centers for Disease Control and Prevention (CDC), one in four teen girls in the U.S. have at least one common STD. Other estimates find that as many as one in two sexually-active young people will contract an STD by age 25 - and most won't know it.(1) In response to these facts, the GYT campaign, an extension of MTV and Kaiser's Emmy and Peabody-winning "It's Your (Sex) Life," informs young people about STDs and promotes testing and treatment as needed. Since the launch of GYT on April 1, 2009, the call-to-action has been embraced by young people across the United States, as the campaign unfolded on-air, online, on mobile devices and in health centers.

Some positive results from the month of April include:


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SOURCE MTV
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