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MTV Unwraps GYT: Get Yourself Tested
Date:4/2/2009

The All-American Rejects, Santigold, Good Charlotte, Big Boi, Asher Roth, Keri Hilson, Perez Hilton, and N.E.R.D. Evangelize Youth STD Testing

National Campaign with the Kaiser Family Foundation, Planned Parenthood and Others includes On-Air Programming, Viral Online Media, SMS Testing Locator, and In-Clinic Outreach

One in Two Sexually-Active Americans Contracts an STD by Age 25

NEW YORK, April 2 /PRNewswire-FirstCall/ -- MTV and the Kaiser Family Foundation, working with Planned Parenthood Federation of America (PPFA) and its nationwide network of health centers, and other partners nationwide, today officially unveiled GYT: "Get Yourself Tested," a campaign to increase testing for sexually transmitted diseases (STDs) among those under 25 years old.

An extension of MTV and Kaiser's Emmy and Peabody-winning "It's Your (Sex) Life" partnership to promote responsible decision making about sex, GYT kicked off yesterday with a mix of guerilla promotions on-air, online and in the real world - which will continue unfolding throughout the month of April in recognition of National STD Awareness Month. According to the Centers for Disease Control and Prevention (CDC), one in four teen girls in the U.S. have at least one common STD. Other estimates find that as many as one in two sexually-active young people will contract an STD by age 25 - and most won't know it.(1) In response to these facts, the GYT campaign informs young people about STDs and promotes testing and treatment as needed.
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SOURCE MTV
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