MyMedicalRecords PHR Taps into Latino Market Underserved by other Providers
LOS ANGELES, March 18 /PRNewswire-FirstCall/ -- MMR Information Systems, Inc. (OTC Bulletin Board: FVRL), which through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR") provides consumer-controlled Personal Health Records ("PHRs") (www.mymedicalrecords.com) and electronic safe deposit box storage solutions (www.myesafedepositbox.com), has entered into an agreement with The Latino Coalition ("TLC") (www.thelatinocoalition.com) to offer its Personal Health Record to individual and employer Coalition members in both English and Spanish. The employer program will enable member businesses to offer the MyMedicalRecords PHR as an employee benefit to groups of 10 employees or more on a similar basis to companies with groups of 1,000 employees or more. This program enables MMR to tap into a market previously underserved by other PHR providers.
The Latino Coalition has a network of more than 600,000 business owners nationwide. TLC's agenda is to develop initiatives and partnerships that will foster economic equivalency and enhance overall business, economic and social development of Latinos. MMR plans to launch its program with a presentation at The Latino Coalition's Annual Economic Summit in Washington, D.C. on May 6, 2009.
"We are pleased that MMR's vision of building a multi-lingual Personal Health Record has led to this affinity relationship with The Latino Coalition. This relationship is our first step towards extending the power and usability of our PHR to all segments of the consumer health population, including the growing Hispanic marketplace," said Robert H. Lorsch, Chairman and CEO of MMR Information Systems, Inc. "This program continues to validate our strategy of marketing our products by private labeling through affinity groups and other membership organizations, such as the AFL-CIO, Qvisory, Best Benefits, XO Financial and others. The Latino Coalition is another example of how a PHR works as a member benefit to these types of organizations."
"Personal Health Records represent a very important member benefit to The Latino Coalition and the Latino community in general," said Allen Gutierrez, Executive Director of The Latino Coalition. "We believe MMR and its products will further assist us in our agenda of reduced costs in the delivery of healthcare, including the education of our members on important issues affecting their health and the health of their employees which ultimately can lead to saving lives."
The MyMedicalRecords PHR is able to accept health information from any doctor, hospital or healthcare professional, regardless of the system being used by the medical provider. Members each receive their own personal telephone number, which also serves as their User ID for the service. They or their doctors can fax their information into their password-protected account or the user can upload files from their computer. In addition, each MyMedicalRecords PHR account comes with a private voice mailbox so that doctors can leave confidential voice messages. There are also useful health management tools, such as an interactive drug database, which can be used to check for interactions between over 20,000 prescription and over-the-counter drugs, licensed to MMR by Cerner Corp. (Nasdaq: CERN), and calendaring features to remind users of prescription refills and doctor appointments.
The program is expected to roll out in May and will be featured on The Latino Coalition Web site. Hector V. Barreto, Chairman of The Latino Coalition, also serves on the Board of Directors of MMR Information Systems, Inc.
About The Latino Coalition
The Latino Coalition (TLC) was founded in 1995 by a group of Hispanic business owners from across the country to research & develop policies relevant to Latinos. TLC is a non-profit, nationwide organization based in Irvine California, with offices in Washington, D.C. and Mexico. TLC was established to address policy issues that directly affect the well-being of Hispanics in the U.S. TLC's agenda is to develop initiatives and partnerships that will foster economic equivalency and enhance overall business, economic and social development of Latinos.
About MMR Information Systems, Inc.
MMR Information Systems, Inc. (formerly Favrille, Inc.), through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR"), provides secure and easy-to-use Web-based Personal Health Record (PHR) and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, unions and professional organizations. Seeking to empower individuals and their families to have greater control over their health and well-being, MMR facilitates access to medical records and other important documents, such as living wills, birth certificates, passports, advance directives and insurance policies, anytime from anywhere using the Internet. MMR's principal product, the MyMedicalRecords PHR service, accessed through www.mymedicalrecords.com, is built on proprietary patent-pending technology that enables users to transmit documents, images and voicemail messages in and out of the MyMedicalRecords PHR system using a variety of methods, including fax, phone, and file upload without relying on any specific electronic medical record platform to populate a user's account. Users and medical providers can fax paper records (such as laboratory tests, radiology reports and physician's notes), or scanned images can be uploaded, into a secured personal account, which the user can access and organize as necessary, including filing particularly sensitive documents in virtual lockboxes protected by secondary passwords, and designating certain records as accessible to medical personnel and first responders by way of a separate Emergency Login. MyMedicalRecords PHR also includes the Cerner Multum Drug Content database, licensed to MMR from Cerner Corp. (Nasdaq: CERN). MMR offers its MyEsafeDepositBox service, available at www.myesafedepositbox.com, which is designed to provide secure online storage for vital financial, legal and insurance documents in addition to medical records using the same patent-pending technologies that drive the MyMedicalRecords PHR service. In its final stages of development, MMR's MyMedicalRecords Pro service is designed to give physicians' offices a cost-effective solution to the expensive and time-consuming problem of digitizing paper-based medical records. MMR clients include AFL-CIO, Alexian Brothers Hospital Network, Coverdell, MedicAlert, Midwest Research Institute, Qvisory, XN Financial and others. MMR is also an integrated service provider on Google Health. Additional information regarding MMR's business and its products, including trial accounts, is available at www.mymedicalrecords.com and www.mmrinformationsystems.com. Information on MMR's Websites is not incorporated by reference into this press release.
|SOURCE MMR Information Systems, Inc.|
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