SERVICES TO BE INTEGRATED INTO MULTIPLE LIFESTYLE-BASED OFFERINGS
LOS ANGELES, April 6 /PRNewswire-FirstCall/ -- MMR Information Systems, Inc. (OTC Bulletin Board: FVRL), which through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR") provides Web-based consumer-controlled Personal Health Records ("PHRs") (www.mymedicalrecords.com) and electronic safe deposit box storage solutions (www.myesafedepositbox.com), is joining with Schaumburg, IL-based United Marketing Group (www.unitedmarket.com) to create online Personal Health Record and virtual safe deposit box services designed to fit into the direct marketing company's matrix of affinity merchandise offers and membership-based services.
During the three-year agreement, the two companies are expected to offer MMR products and services, powered by MMR's patent pending technologies, distributed through the roster of lifestyle-based programs that United Marketing Group can offer to its Corporate Partners, many of whom are among the Fortune 500. The formal announcement of the relationship was made at the opening of the Health Information and Management Systems Society (HIMSS) Conference and Exhibition being held this week in Chicago.
The agreement reflects the continued validation of MMR's strategy to make Personal Health Records a part of consumers' everyday life, both distributed by doctors and hospitals and also through affinity and membership organizations. The company believes that the launch of its PHR to United Marketing Group's multi-million membership base makes this the largest launch of a Personal Health Record ever.
"We are very excited about teaming up with United Marketing Group to create imaginative, state-of-the-art PHR programs for their membership base," said Robert H. Lorsch, Chairman & CEO of MMR Information Systems, Inc. "Our PHR and MyEsafeDepositBox programs fit into many parts of people's lifestyles, whether they are concerned about getting the most out of their health benefits, travelers who often are abroad, or individuals who want to be sure that they have a secure place where they can store vital documents online."
Vince Mazza, United Marketing Group Senior Vice President, commented, "It is clear that having more secure and immediate access to medical and related records will improve the lives of millions across the U.S. United Marketing Group is devoted to providing meaningful benefits combined with customer ease of use. This new initiative enhances our ability to deliver services that are timely and the right fit for our Partners and their customers. We are excited to offer these valuable benefits into our programs."
About MMR Information Systems, Inc.
MMR Information Systems, Inc. (formerly Favrille, Inc.), through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR"), provides secure and easy-to-use Web-based Personal Health Record (PHR) and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, unions and professional organizations. Seeking to empower individuals and their families to have greater control over their health and well-being, MMR facilitates access to medical records and other important documents, such as living wills, birth certificates, passports, advance directives and insurance policies, anytime from anywhere using the Internet. MMR's principal product, the MyMedicalRecords PHR service, accessed through www.mymedicalrecords.com, is built on proprietary patent-pending technology that enables users to transmit documents, images and voicemail messages in and out of the MyMedicalRecords PHR system using a variety of methods, including fax, phone, and file upload without relying on any specific electronic medical record platform to populate a user's account. Users and medical providers can fax paper records (such as laboratory tests, radiology reports and physician's notes), or scanned images can be uploaded, into a secured personal account, which the user can access and organize as necessary, including filing particularly sensitive documents in virtual lockboxes protected by secondary passwords, and designating certain records as accessible to medical personnel and first responders by way of a separate Emergency Login. MyMedicalRecords PHR also includes the Cerner Multum Drug Content database, licensed to MMR from Cerner Corp. (Nasdaq: CERN). MMR offers its MyEsafeDepositBox service, available at www.myesafedepositbox.com, which is designed to provide secure online storage for vital financial, legal and insurance documents in addition to medical records using the same patent-pending technologies that drive the MyMedicalRecords PHR service. In its final stages of development, MMR's MyMedicalRecords Pro service is designed to give physicians' offices a cost-effective solution to the expensive and time-consuming problem of digitizing paper-based medical records. MMR clients include AFL-CIO, Alexian Brothers Hospital Network, Coverdell, LegalZoom, MedicAlert, Midwest Research Institute, Qvisory, XN Financial and others. MMR is also an integrated service provider on Google Health. Additional information regarding MMR's business and its products, including trial accounts, is available at www.mymedicalrecords.com and www.mmrinformationsystems.com. Information on MMR's Websites is not incorporated by reference into this press release.
About United Marketing Group
United Marketing Group (UMG) is a leading direct marketer of affinity membership programs and merchandise products. Membership programs offered by United Marketing Group provide consumers with real, easy to use savings in all major lifestyle spending categories, as well as peace of mind in key areas of consumer concerns. Unlike many other organizations, United Marketing Group specializes in utilizing all direct marketing media -- inbound calls, outbound calls, direct mail and e-commerce tools -- to maximize Partner earnings. The company has been in business for more than 30 years and enjoys innovative and long-term relationships with numerous Fortune 500 partners. UMG can be contacted toll free at 1-800-513-9000 or www.unitedmarket.com.
|SOURCE MMR Information Systems, Inc.|
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