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MIKE AND IKE(R) Lemonade Blends(TM) Presents $100,000 to Alex's Lemonade Stand Foundation
Date:6/24/2008

BETHLEHEM, Pa., June 24 /PRNewswire/ -- At this year's annual telethon for Alex's Lemonade Stand Foundation, Just Born, Inc. and its MIKE AND IKE(R) Candy Brand presented the Alex's Lemonade Stand Foundation with a $100,000 donation, the first in a multi-year commitment to this foundation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080624/NETU037 )

MIKE AND IKE(R) Lemonade Blends(TM) kicks off Just Born's partnership with the Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make a minimum donation of $100,000 per year for at least three years to the Alex's Lemonade Stand Foundation to assist in its fight to cure childhood cancer.

Kathy Bassininski, Just Born's Vice President of Brand Development and Corporate Services, commented, "Just Born is honored and excited to partner with the Alex's Lemonade Stand Foundation. Alexandra Scott set an example for all of us and we would like to help continue her vision. Our new delicious MIKE AND IKE(R) Lemonade Blends(TM) variety will be sure to sweeten the success of the important endeavors of Alex's Lemonade Stand Foundation."

Alex's Lemonade Stand Foundation

Alex's Lemonade Stand Foundation is a unique foundation that grew from a young cancer patient's front yard lemonade stand to a nationwide fundraising movement to find a cure for childhood cancer. Since Alexandra "Alex" Scott (1996 - 2004) set up her first lemonade stand at the age of 4, millions of dollars have been raised towards fulfilling her dream of finding a cure for all children with cancer. For more information about setting up a stand or donating visit http://www.alexslemonade.org.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, MIKE AND IKE(R) ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE AND IKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries. All Just Born Candies are made in the USA.

The MIKE AND IKE(R) Brand was introduced in 1940. All MIKE AND IKE(R) Brand Candies are kosher and gluten free.

For more information, visit http://www.mikeandike.com or http://www.AlexsLemonade.org. Images available upon request.


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SOURCE Just Born, Inc.
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