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MIB Life Index Reports North American Life Insurance Activity Up 3.9% in November
Date:12/15/2009

BRAINTREE, Mass., Dec. 15 /PRNewswire/ -- North American application activity for individually underwritten life insurance jumped +3.9% in November year-over-year, according to the MIB Life Index(SM). Solid growth in life insurance applications over the past three months have lifted year-to-date (YTD) figures from their June 2009 levels of -1.6%, to flat at November's close, -0.1%. "It is clear consumers are recovering their interest in the benefits available from life insurance," says Stacy Gill, MIB Solutions' Vice President of Actuarial and Statistical Research. U.S. and Canadian applications were up +0.6% from October to November 2009.

U.S. application activity was up +4.1% in November year-over-year, all ages combined. Growth was seen in the 45-59 and 60+ age groups up +6.7% and +18.8%, respectively, with the 0-44 age group flat at 0%. Ages 45-59 showed nascent growth as far back as June, with double-digit growth for ages 60+ in nine of the last ten months. YTD application activity has improved progressively since March and is flat at November's close at -0.4%.

Canadian application activity was up +2.3% in November year-over-year, all ages combined. Growth mirrored that of the U.S., with the 45-59 and 60+ age groups up +4.1% and +8.7% respectively, while the 0-44 age group was up +0.5% year-over-year. November's activity was off -3.5% from October 2009. YTD, Canadian application activity is up +1.9%.




                 Monthly Percent Change vs. 2008
                 -------------------------------
                                U.S.     Canada     Total
                                ----     ------     -----
    Nov. 2009                    +4.1%      +2.3%      +3.9%

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SOURCE MIB Group, Inc.
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