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MIB Life Index Reports North American Life Insurance Activity Up 1.4% in December
Date:2/12/2008

Application volume off 2.5% in 2007

BRAINTREE, Mass., Feb. 12 /PRNewswire/ -- North American application activity for individually underwritten life insurance was up +1.4% in December, year-over-year. For the year, 2007 application activity lagged that of 2006 by -2.5%, according to the MIB Life Index(SM). Despite early year first quarter declines, the 60+ age demographic was the only age group to post 2007 year-to-date gains, up +1.8%. Consistent with the trend, strong fourth quarter gains (up +7.8% Q3/Q4 2007) drew 2007's Q4 activity level with 2006 -- off a modest -0.5%.

U.S. application activity was flat in December, up a modest +0.4% year- over-year, all ages combined. For the year (YTD), 2007 applications lagged that of 2006 by -2.9%. Year-to-date, the age 60+ demographic was the only grouping to post annual gains, up +1.7% year-over-year, as compared to the prior year's losses of -2.0% (2005/2006). Age groups 0-44 and 45-59 were off - 4.1% and -1.9%, respectively as compared with year-end 2006. The 0-44 age group (representing 62% of all application volume) has declined -11.8% over a three-year period (2004/2007).

Canadian application activity jumped +9.2% in December year-over-year, all ages combined posting the largest net gain for a December since the Index's inception. For the year, 2007 applications finished relatively level with last year, up a slight +0.6%.

In contrast to U.S., both Canada's 45-59 and 60+ age groups finished 2007 (YTD) with year-over-year increases, up +4.3% and +2.2%, respectively. Applications in ages 0-44 were off -1.3% from 2006 year-end levels.

Monthly Percent Change vs. 2006

US Canada Total

December 2007 +0.4% +9.2% +1.4%

November 2007 -2.8% +4.2% -2.0%

Q4 2007 -1.2% +4.7% -0.5%

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SOURCE MIB Group, Inc.
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