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MGMA Hires 90octane for Online Lead Generation Program
Date:2/4/2008

The Denver-based interactive marketing agency will point targeted audiences

to an offer-driven microsite

DENVER, Feb. 4 /PRNewswire/ -- The Medical Group Management Association (MGMA) has hired Denver-based interactive marketing agency 90octane to strategize and develop a lead generation campaign. Pay-per-click (PPC) advertising and push media will direct visitors to a microsite serving as a hub of targeted offers. The goal of the program is to generate sales inquiries from potential vendors to the medical practice community.

90octane will deliver registrant information and tracking statistics to MGMA and continually optimize the program.

About MGMA

MGMA, founded in 1926, is the nation's principal voice for medical group practices. MGMA's nearly 21,500 members manage and lead 13,500 organizations, in which almost 270,000 physicians practice. MGMA's core purpose is to improve the effectiveness of medical group practices as well as the knowledge and skills of the individuals who manage and lead them. MGMA headquarters are in Englewood, CO.

About 90octane

90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com/.


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