Events Include Minneapolis, Chicago and Los Angeles Life Time Fitness
Triathlon Series Races
MILWAUKEE, July 10 /PRNewswire/ -- MGD 64 today announced it will sponsor three upcoming 2008 Life Time Fitness Triathlon Series Race to the Toyota Cup events: the July 12 Life Time Fitness Triathlon in Minneapolis, the August 22 Accenture Chicago Triathlon and the September 7 Kaiser Permanente Los Angeles Triathlon.
As the exclusive beer sponsor of the events, MGD 64 will participate in pre-race expos, provide product for various post-race events and hospitality areas, and contribute merchandise for participant race bags. Additionally, the Minneapolis and Chicago triathlons each will feature an MGD 64 "As Light As it Gets" beer garden, providing participants and volunteers refreshing drinks and a place to cool off.
"We are constantly looking for new opportunities to introduce consumers across the country to the refreshing taste of MGD 64," said Grant Leech, MGD marketing director. "These premier sporting events provide us with an excellent outlet for brand exposure to an audience that will definitely appreciate a beer that is as light as it gets."
MGD 64 boasts a mere 64 calories and 2.4 grams of carbohydrates, making it the perfect choice for legal-drinking-age consumers striving to maintain a sense of balance throughout their active lifestyles. The fresh, crisp flavor makes every occasion a revitalizing experience and, with only 64 calories, MGD 64 offers guilt-free refreshment for anyone who may be training for a triathlon or simply keeping up with life's day-to-day challenges.
MillerCoors successfully introduced MGD 64 to Midwest and West markets over the past year and will roll out the product nationally beginning in late August.
About the Life Time Fitness Triathlon Series
The Life Time Fitness Triathlon Series was launched in 2006 and created
the first-ever connection among four of th
Copyright©2008 PR Newswire.
All rights reserved