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MDOUTLOOK(R) Quick Polls Report on Clinical Integration of Key Oncology Developments Following ASCO 2009
Date:6/24/2009

clients real-time treatment decisions and rationale, treater and institution profiles, and ThoughtLeader analysis via the web (www.thearcasgroup.com/mdoutlook).

MDOUTLOOK delivers value per this comment from a Group Marketing Director Oncology: "Our analysis showed that MDOUTLOOK was by far the most comprehensive, up-to-date and cost-effective intelligence program available. Its accessibility across many functions in our organization greatly supports our internal knowledge and market understanding."

MDOUTLOOK directly collaborates with more than 43,000 cancer treaters globally and covers all major and smaller oncology areas, including lung cancer, breast cancer, gastrointestinal cancer, genitourinary cancer, gynecological cancer, hematological malignancies, and melanoma. MDOUTLOOK is being launched in other complex diseases, such as Rheumatoid Arthritis, Ophthalmology, Parkinson's Disease, and Alzheimer's.

About The Arcas Group

The Arcas Group (www.thearcasgroup.com) supports the commercial success of clients in the continuum of life sciences marketing - from marketing intelligence to strategy development and implementation - through enhanced connectivity with ThoughtLeaders and Clinicians.

Arcas serves its clients through three offerings:

  • MDOUTLOOK | Disease Intelligence and ThoughtLeader Insight;
  • Business Optimizer(TM) | Growth Consultancy
  • Outcome Optimizer(TM) | Medical Strategy Implementation.

Leadership combines more than 80 years of experience in domestic and global life sciences. Our team has worked with over 100 different life science organizations throughout their career, spanning a wide range of therapy and functional areas.

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SOURCE The Arcas Group
Copyright©2009 PR Newswire.
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