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MDA Telethon at $54.1 Million, Giving Invited Through Midnight Monday
Date:9/1/2013

TUCSON, Ariz., (PRWEB) September 01, 2013

Musical performances and inspiring family stories were featured prominently on tonight’s MDA Show of Strength Telethon. The Muscular Dystrophy Association’s telethon aired for two hours on Sunday on ABC television stations nationwide.

As of 11 p.m. Pacific time, MDA’s tote totaled $54.1 million. Telethon donations will be accepted through midnight on Labor Day, when MDA will announce the final total.

For the first time ever, viewers tuning in to the telethon were able to track donations through an online tote board featured on mda.org. The tote consists of generous donations made by the American public through phone, online and texts, and contributions made by national sponsors who help MDA through their own fundraising campaigns leading into the telethon.

"Our heartfelt thanks go to the celebrities and performers who appeared, as well as to our wonderful national and local partners and the MDA families who shared their extraordinary stories of strength,” said MDA President and CEO Steven M. Derks. “Most of all, we have to thank the American public, whose continuing, generous support has helped MDA arrive at a point when lifesaving treatments for muscle diseases are on the horizon.”

Highlights of the 48th annual telethon included multiplatinum group the Backstreet Boys opening the show with a dual performance of their newest single "In A World Like This" and one of the most popular hits of their 20-year career, "I Want It That Way."

Performances during the nationally broadcast show included: teen pop sensation and 2013 MTV Video Music Awards "Artist to Watch" recipient Austin Mahone performing his hit single "What About Love;” platinum-selling country star Darius Rucker performing his summer anthem "Radio" from his
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