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MD Goes HD: Phoenix Doctor Is First to Use New High-Definition Television Production Vehicle to Help Educate and Teach From the Operating Room.
Date:1/5/2009

PHOENIX, Ariz., Jan. 5 /PRNewswire/ -- VAS Communications, a multi-media marketing and video production company co-owned by Dr. Edward B. Diethrich, Founder and Medical Director of Arizona Heart Institute and Arizona Heart Hospital, has recently custom built a High-Definition Satellite uplink production vehicle, the first vehicle with High-Definition capabilities in Arizona.

Early in his career, Dr. Diethrich had the honor of working along side of pioneering heart surgeons Michael DeBakey and Denton Cooley who helped revolutionize cardiovascular treatments. During this time, many of the procedures were recorded on 16mm film, to be used later for educating other surgeons of new, life-saving techniques. Since then, Dr. Diethrich has carried on this philosophy of education and teaching both for the public and his colleagues. In 1983, Dr. Diethrich performed the first live open-heart surgery for the Public Broadcasting Network. Twenty five years later, he makes the importance of preventing and treating heart disease clear -- very clear -- with High-Definition video technology. With a new, state-of-the-art High-Definition production vehicle, he is able to bring clarity of his teaching, and offers images only seen in the operating room.

"The basis of all developments in cardiovascular diagnosis and therapy over the past five decades has been based on technological innovation," says Diethrich. "The monumental changes we have witnessed in caring for patients have been paralleled by an innovative and creative audiovisual evolution as well. Now, the next step of High-Definition in medical broadcasting joins us in our High-Definition attack on disease of the heart and blood vessels," continued Diethrich.

VAS' mobile High-Definition MD vehicle (HDMD) utilizes a full 1080i signal to broadcast new procedures and techniques to medical conferences around the world. In today's surgical suite, medical imaging is critic
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SOURCE Arizona Heart Institute
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