Navigation Links
MAMA Celebrates 2nd Anniversary with Launch of its Second National Mobile Health Program

Washington, D.C. (PRWEB) May 09, 2013

The Mobile Alliance for Maternal Action (MAMA) kicked off its two-year anniversary early with the national launch of MAMA South Africa today, its second mobile health program. MAMA is a global partnership, launched on Mother’s Day 2011 by former Secretary of State Hillary Clinton, which provides free, adaptable mobile messages to 140 organizations in 50 countries. These messages give mothers around the world access to culturally sensitive, timely health information through their mobile phones.

“The launch of MAMA South Africa is a milestone for the partnership, and a great way to celebrate our two-year anniversary," said Kirsten Gagnaire, Global Director of MAMA. "Both MAMA South Africa and MAMA Bangladesh, which launched last year, are delivering a suite of innovative mobile content that’s helping more moms and their family members make informed healthcare decisions.”

The national launch of MAMA South Africa will help more mothers living with HIV through its new partnership with the Vodacom Foundation. The foundation will host MAMA South Africa’s mobile web, on their platform, making information accessible free-of-charge to more than 25 million Vodacom customers. The foundation will also support the free SMS program offered through two inner-city clinics in Hillbrow, Johannesburg. In South Africa, MAMA uses multiple mobile channels, including SMS, mobile web (, and USSD (an interactive quiz service)- to reach mothers.

In Bangladesh, MAMA’s mobile service, known as ‘Aponjon’ or the dear one, completed a successful national launch in 2012, enrolling almost 60,000 moms and training more than 1,000 community health workers to encourage mothers and their family members to use the mobile messages. MAMA Bangladesh is on track to reach two millions moms by 2015.

“Over the past two years, we have heard from mothers in Bangladesh, South Africa, and India about the critical need for our messages," said Gagnaire. "In response, MAMA has deepened its investment to put the power of health in every mama’s hand and we look forward to launching nationally our third program in India,” said Gagnaire.

A Gift for MAMA’s Birthday – Donate A Photo

In celebration of MAMA’s second anniversary, the partnership is encouraging supporters to download, “Donate A Photo,” a new free app from Johnson & Johnson that helps people take action to support a cause. Each photo you upload goes to support MAMA.

  •     Download the Donate A Photo app:
  •     Upload a photo and select MAMA to help more mothers receive timely, vital health mobile messages.

Tweet Me: Celebrate @mamaglobal’s 2nd B-Day by downloading @donateaphoto app, help put the power of health in every mama’s hand

For more information about MAMA, visit and follow us on Twitter: @MAMAglobal and Facebook.    


About MAMA: The Mobile Alliance for Maternal Action (MAMA) is an innovative public-private partnership between the U.S. Agency for International Development (USAID), Johnson & Johnson, the United Nations Foundation (UN Foundation), the mHealth Alliance and BabyCenter. MAMA engages an innovative global community to deliver vital health information to new and expectant mothers through mobile phones. MAMA began as a multi-million dollar investment to create and strengthen programs in three countries – Bangladesh, India and South Africa – and to enhance global capability of new and existing mobile health information programs for moms in those countries and beyond.

Since launching, MAMA’s work has been spotlighted and awarded by Fast Company, as the “Innovation by Design” award winner in the Service design category and nominated for the 2013 Global Mobile Award in the Best Mobile Health Product or Service category, at the Mobile World Congress.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Elreg Distributors Ltd. Celebrates 32 Years in Business
2. Celebrates Its Second Successful Year in Online Skin Care
3. CoreFitnessByJana Celebrates 4th Annual National Employee Wellness Month & Corporate Committment to Fitness
4. LA BioMed celebrates 60 years of medical achievements at the Gift of Tomorrow Gala
5. Narconon Arrowhead Celebrates Twenty Years of Service to More than Ten Thousand Recovering Addicts
6. First Choice Emergency Room Celebrates 10th Anniversary
7. Glendale Galleria Celebrates the Opening of the Flagship 9021Pho Restaurant by Chef Kimmy Tang Just in Time for the Holiday Season
8. King Hearing Center Celebrates 25 Years in Same Location as Provider of Hearing Aids in Lubbock, Texas; Announces New Award-Winning Video
9. YogaSoul Center in Eagan Celebrates Community with a Full Day of Complimentary Classes
10. Diabetes Support Supplements, a Product from ProactiveLife Celebrates First Year Launch
11. Travel Services MyTSOnline Celebrates the Holidays by Extending Lifetime Memberships and Poking Fun at the Mayan End of World Prediction
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now ... of Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Final Cut Pro X users can now reveal the media of their split ...
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution is underway. ... ambulance transport experience for the millions of people who require these medical transport ... taxi industry through the use of technology. Now, SmartEMS has put forth an ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... On June ... sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, ... of the city’s history as home to some of the world’s leading providers of ...
(Date:6/26/2016)... ... ... legally blind and certified personal trainer is helping to develop a weight loss fitness plan ... fix the two major problems leading the fitness industry today:, , ... They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... and Markets has announced the addition of the ... their offering. ... products and provides an updated review, including its applications ... covering the total market, which includes three main industries: ...
(Date:6/24/2016)... , June 24, 2016 Research and ... Market for Companion Diagnostic Tests" report to their offering. ... for Companion Diagnostics The World Market for ... personalized medicine diagnostics. Market analysis in the report includes the ... Market (In Vitro Diagnostic Kits) by Region (N. America, EU, ...
(Date:6/23/2016)... 23, 2016  MedSource announced today that it ... software solution of choice.  This latest decision demonstrates ... to their clients by offering a state-of-the-art electronic ... establishes nowEDC as the EDC platform of choice ... clients.  "nowEDC has long been a preferred EDC ...
Breaking Medicine Technology: