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Luxury Bed Maker Hstens Introduces Mindspa iPhone™ Application

Deep Relaxation Can Be Achieved Anywhere with Hästens’ New iPhone™ Application Developed by Dr. Richard Bandler

Köping, Sweden (Vocus) — Hästens, the luxury bed maker from Sweden, and NeuroTech, Inc., announced today the introduction of the new MindSpa application for the iPhone™ and iPod Touch™, the most recent technological extension of the company’s expertise in the field of sleep and relaxation. The MindSpa application takes the unique capabilities of the iPhone™ and iPod Touch™ to a new level by simultaneously providing auditory and visual neural brainwave entrainment with biofeedback. This is the first iPhone™ application to combine three scientifically proven modalities to provide deep relaxation leading to a calmer mind and better sleep.

The MindSpa iPhone™ application is designed to shift the user into a deep state of relaxation in minutes. To develop the application, Hästens worked closely with the world’s premier behavioral expert and co-founder of Neuro-Linguistic Programming™, (NLP™) Dr. Richard Bandler, and a team that included some of today’s most experienced brainwave experts, such as Dr. Alexander Kaplan, head of the Human Brain Science Department at M.V. Lomonosov Moscow University, in order to develop a unique and powerful experience.

How the Hästens MindSpa Application Works
The MindSpa research and development team has created a special visual neural-stimulation program that utilizes the unique capabilities of the iPhone™ and iPod Touch™ to measure slight changes in body movement and biorhythms. In response to these measurements, the program optimizes the visual and auditory patterns being displayed to place the user into a deep, calm state of relaxation and stress relief, in under fifteen minutes.

Our brain operates primarily in four brainwave states. These states range from being wide awake and active, the beta brainwave state; to the calm, focused alpha state; and the creative, deeply meditative theta state; down to low-wave, deep, dreamless, restorative sleep, the delta brainwave state. The MindSpa application uses a proprietary neuro-sensory algorithm technology to activate specific parts of the brain through auditory and visual stimulation, which ultimately shifts the user’s brainwaves into a deep alpha state. Among its properties, alpha wave generation provides mental rejuvenation, accelerated learning and deep relaxation.

Auditory and visual stimulation (AVS) is a method of personal development that has evolved over more than two decades from the study and use of biofeedback, which is a training procedure that enables a person to alter physiological responses in order to induce a desired state of mind. In biofeedback, the object for the individual is to deliberately try to calm or train mental activity. With AVS, passive inducement occurs without the conscious effort of the individual. The Hästens MindSpa App combines both passive and active modalities to quickly train the user mind to enter deep states of relaxation.

According to Jan Ryde, President and CEO of Hästens, “Over the course of its 157 year history, Hästens has mastered the art of sleep and relaxation, so bringing that knowledge to a technology platform has been an incredibly exciting challenge for us. Unlike most applications available today that add to the freneticism of our lives, the MindSpa application provides an oasis of relaxation for the user, even if the world around them is moving at light speed.” Ryde continues, “Everything we do at Hästens leads to one ultimate goal: the perfect night’s sleep. The MindSpa application is another tool for achieving that goal.”

The Hästens MindSpa application will be released in the iTunes™ Apps Store beginning September 17, 2009, and will be free for download until November 1, 2009, when it will then cost $4.99.

About Hästens
Founded in 1852, Hästens is Sweden’s oldest manufacturer of beds. The name Hästens refers to the company’s origins as a saddle and carriage furniture manufacturer (“Häst” is Swedish for Horse). Craftsmanship and quality are two keywords at Hästens where beds are still made by hand using only natural filling material. Since 1952 Hästens has had the honor of being the supplier of beds to Kings and Queens of Sweden. Hästens is currently available in 33 markets worldwide and continues to expand into new markets. Please visit us at Hästens.

About NeuroTech, Inc.
NeuroTech, Inc. is a privately held company doing research and development in neuroscience. We specialize in safe, non-invasive and passive technologies applied to the fields of sleep enhancement, stress reduction, brain computer interface and augmented cognition. Please visit us at NeuroTech.


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