Navigation Links
Low-calorie cheesecake? Why we have trouble estimating calories
Date:9/20/2010

When it comes to estimating calorie counts, Americans aren't really on the ball. According to a new study in the Journal of Consumer Research, this may be because of the order in which we encounter the food.

"The sequence in which items are considered often influences our evaluations of these items," writes author Alexander Chernev (Northwestern University). "The focus on sequential estimation is important because many meals are ordered and consumed sequentially rather than at once. Moreover, to control their daily calorie intake, people often estimate not only the amount of calories contained in each meal but also the total calories consumed during the day."

In one of Chernev's studies, he found that a group of participants' impressions of how many calories a cheeseburger had depended on whether they were first shown a salad or the cheeseburger. The people who saw the cheeseburger first thought it had 570 calories, whereas the participants who first estimated the calories of the salad thought the cheeseburger had 787 caloriesa 38 percent difference.

"Simply switching the order in which our respondents evaluated the two meals resulted in significant changes in their perceived calorie content," Chernev writes. Reversing the order in which the respondents considered the items also increased the overall calorie estimation from 757 to 1,097 calories.

When the foods are quite dissimilar (a "virtuous" salad versus an "indulgent" slice of cheesecake), people get even more confused about calories. Even though participants knew a fruit salad had fewer calories than a piece of cheesecake, they perceived a salad/cheeseburger sequence to have more calories than a cheesecake/cheeseburger combo.

"These findings shed light on how consumers estimate the calorie content of meals comprising multiple items," Chernev writes. "This research identifies strategies for managing individuals' perception of the calorie content of the consumed meals. Thus, if individuals tend to overestimate the calorie content of healthy/indulgent sequences of items, they are also likely to exercise greater self-regulation in consumption."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Violence in inner city neighborhoods contributes to trouble with asthma
2. One Troubled Adult Child a Drag on Parents Mental Health
3. Experimental obesity drug avoids brain effects that troubled predecessors
4. Higher Testosterone Tied to Heart Trouble in Older Men
5. Youth clubs strengthen kids self image to keep them out of trouble
6. Those with allergic asthma face double trouble during flu season, UT Southwestern findings suggest
7. Statin Use Tied to Eye, Kidney, Liver Troubles
8. New Hope for the Sleepless: RealSleep Uses Sound To Help Troubled Sleepers Go To Sleep Faster and Stay Asleep Longer
9. Heavier Birth Weight Tied to Later Conduct Troubles
10. Allergy-Linked Mouth Breathing Spells Trouble for Kids
11. Many WTC Responders Show Signs of Heart Trouble
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/24/2017)... VA (PRWEB) , ... July 24, 2017 , ... ... Managers, **Presented by FDAnews and MSceppa Consulting **, Aug. 22-23, 2017 – Arlington, ... on Friday, July 28. , Increased FDA scrutiny and growing demands to track ...
(Date:7/24/2017)... ... July 24, 2017 , ... Advanced ... Avenue, Bellmore, New York, (516) 784-5858. The office opened earlier this summer and ... Lori Friedman and Fruma Leah Wiederman. , Advanced Dermatology, P.C. founder and ...
(Date:7/24/2017)... , ... July 24, 2017 , ... “A Short Walk ... to the Mailbox” is the creation of published author, Ed Clark. Ed Clark ... Methodist, and Christian Reformed churches as a minister of music and worship leader for ...
(Date:7/23/2017)... ... 2017 , ... Three experts will be interviewed on Facebook ... & Exhibition, to be held in Denver, CO on July 30-August 3, 2017. ... visit the AAPM Facebook page to watch three speakers present their information and ...
(Date:7/23/2017)... CA (PRWEB) , ... July 23, 2017 , ... ... indicating women who underwent brief bursts of high-intensity, weight-bearing activity equivalent to a medium-paced ... health. , “As an orthopaedic surgeon who specializes in total spine care, I understand ...
Breaking Medicine News(10 mins):
(Date:7/5/2017)... MINNEAPOLIS , July 5, 2017 Pace Analytical, a company of ... announcing today that they have acquired ESC Lab Sciences, further solidifying their position ... the United States . ... Steve Vanderboom- President and CEO of Pace Analytical ... of ESC Lab Sciences out of Mt Juliet, TN , ...
(Date:6/30/2017)... Md. , June 30, 2017 In ... since the start of May, at least ten diagnostic ... include private investments, public offerings and a loan facility.  ... million to almost $80 million.  Kalorama Information provides a ... of its Diagnostics Knowledge Center. ...
(Date:6/27/2017)... TEL AVIV, Israel , June 27, 2017 /PRNewswire/ ... a specialty clinical-stage pharmaceutical company specializing in the development ... ring The Nasdaq Stock Market Opening Bell in ... 28, 2017 in honor of its initial public offering ... Nasdaq Capital Market in March 2017. Dr. ...
Breaking Medicine Technology: