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Los Angeles County Launches Its Most Comprehensive Campaign Ever to Encourage HIV Testing
Date:7/23/2009

The third phase, starting in 2010, will address the fact that many in relationships - gay or straight - falsely believe they are not at risk for HIV. Focus groups conducted when developing the campaign showed that gay men and women in relationships thought they were not necessarily at risk for HIV. The campaign features gay and straight couples where the same green HIV virus appears in the eye of one of the partners. Again, the headline reads: "Get tested. The virus could be in you." The campaign will seek to raise doubt about one's HIV status even though they are in a relationship.

In an effort to normalize HIV testing and make it as convenient as possible, the campaign will also host a series of community events titled "Test-Fest" that take HIV testing mobile units into the community. The first "Test-Fest" will take place on Saturday, July 25 from 11 am to 5 pm at Ted Watkins County Park in South Los Angeles.

The event includes live entertainment, celebrity appearances and is expected to be the largest HIV testing event ever in Southern California with more than 10 mobile HIV testing units at the event. Anyone attending the event can get a free, easy, painless and anonymous rapid HIV test with results in about 30 minutes. Between 300 and 400 people are expected to get tested.

The mission of the Department of Public Health's Office of AIDS Programs and Policy is to respond to the HIV/AIDS epidemic in Los Angeles County by preventing its spread, maximizing health and social outcomes, and coordinating effective and efficient targeted services for those at risk for, living with, or affected by HIV.


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SOURCE County of Los Angeles Department of Public Health Office of AIDS Programs & Policy
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