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Los Angeles Basketball Legend Headed to Dubai
Date:7/12/2014

s well.

Sarah Omolewu, Managing Partner of Maven Marketing and Events stated, “After winning the award for best special event in the middle east at the prestigious MEES awards for our Kobe Bryant celebrity basketball game, the pressure is on to raise the bar even higher to make this year’s health & fitness weekend an even bigger success and we are geared up to embrace that challenge. We look forward to disclosing the details of this year’s electrifying series of events post Ramadan.”

According to Abu Dhabi based International College of London Diabetes Centre (ICLDC), the UAE ranks 9th in the world per capita with 20% of the entire adult population (including expats) living with diabetes. Diabetes mellitus constitutes 75 per cent of deaths among UAE nationals and 31 per cent among non-nationals. Globally, the diabetes rates are on the rise each year. The World Health Organization projects that diabetes will be the 7th leading cause of death worldwide in 2030.

The objective of the Kareem Abdul-Jabbar health & fitness weekend is to increase awareness of the importance of health & fitness by encouraging the UAE community to lead active lifestyles. Abdul-Jabbar expressed his excitement about returning to the UAE yesterday on his social media pages stating “I'm looking forward to going to the United Arab Emirates this October for the ‘Kareem Abdul-Jabbar health and fitness weekend’ presented by @MavenMarketingandEvents, in support of diabetes awareness, #kareemfitnessuae".

Hessa Al Kous, Sports Events Planning Manager at Dubai Sports Council stated, “We are very excited to be working again with Maven Marketing and Events in delivering yet another successful event. The legacy of hosting these events is that we have seen tremendous growth in the interest and participation of basketball, which is a sport that is currently already quite popular within all areas of the communities of Dubai and the UAE.”
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