WASHINGTON, July 13 /PRNewswire-USNewswire/ -- With summer in full swing, women everywhere are pulling out their sunscreen, jumping into their swimsuits and heading to the salon for manicures and pedicures. Starting this month, purchasing that perfect shade of nail lacquer that makes you look great has an added bonus - it can also help women undergoing cancer treatment feel better.
Today, Look Good...Feel Better, a national public service program that helps women cope with appearance-related changes from cancer treatment, announced a partnership with OPI Products Inc. to honor both groups' 20th anniversaries: OPI launched its nail lacquers 20 years ago, the same year Look Good...Feel Better conducted its first workshop. To mark this milestone, during July and August OPI will contribute a portion of the proceeds of every bottle of its Bubble Bath Nail Lacquer sold, with a minimum contribution of $25,000, to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.
"We saw the celebration of these 20th anniversaries as an ideal opportunity to raise awareness and recognition for Look Good...Feel Better," said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good...Feel Better program. "We are thrilled to have the support of OPI in this endeavor. The funds raised will help us reach even more women coping with the side effects of cancer treatment."
The OPI Bubble Bath Nail Lacquer benefiting Look Good...Feel Better will be available in at least 10,000 participating salons and retail locations nationwide beginning this July. Point-of-purchase displays will provide more information about the Look Good...Feel Better program and where to find available workshops.
"We are very excited to support such a worthwhile initiative for Look Good...Feel Better and be a part of this wonderful tradition of caring," said Suzi Weiss Fischmann, executive vice president and artistic director, OPI Products Inc. "The partnership was a natural fit because OPI shares the common goal of helping women to look and feel beautiful."
OPI is a member of the Personal Care Products Council and is also a strong supporter of the Personal Care Products Council Foundation, whose dedicated mission is the Look Good...Feel Better program, the centerpiece of the global cosmetic and personal care products industry's philanthropy.
For more information or to participate in a Look Good...Feel Better program, visit the Look Good...Feel Better Web site at www.lookgoodfeelbetter.org, call 800-395-LOOK, or contact the local American Cancer Society.
Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society (ACS), one of the nation's largest voluntary health organizations, and the National Cosmetology Association (NCA), a national organization of more than 25,000 hairstylists, wig experts, estheticians, makeup artists and nail technicians.
OPI Products Inc., the world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward Nail Lacquer shades. The choice of professionals and consumers, OPI Nail Lacquer is celebrating its 20th anniversary in 2009. For more information, call 800-341-9999 or visit www.opi.com.
|SOURCE Look Good...Feel Better|
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