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Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Society's Breast Cancer Initiatives
Date:8/31/2007

For first time, Horizon of Hope products can be purchased online and

through September

NEWARK, Ohio, Aug. 31 /PRNewswire/ -- The Longaberger Company announced that it has broadened its 2007 Horizon of Hope fundraising campaign by extending it through September and making Horizon of Hope products available online nationwide.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070831/CLF047 )

For the first time, the campaign -- which historically has run from July through August -- will continue through September 30. The 2007 Horizon of Hope products can be purchased at http://www.longaberger.com (click on "Current Features") or through any of Longaberger's approximately 45,000 independent Home Consultants.

Proceeds from the sale of Horizon of Hope products go to breast cancer research and awareness programs of the American Cancer Society. Since the launch of the campaign in 1995, Longaberger, its Home Consultants and the American Cancer Society have partnered to raise more than $12 million and reach an estimated 19 million women with potentially life-saving information.

"We're creating more opportunities to support Horizon of Hope and, in turn, the important initiatives that the American Cancer Society is undertaking to fight this disease and its complications," said Tami Longaberger, chief executive officer of The Longaberger Company.

"We're incredibly passionate about Horizon of Hope because we've seen first-hand that we are making a difference. Our Home Consultants have embraced the campaign, and its success can be attributed to their dedication. We're proud to support the American Cancer Society and the groundbreaking work it is doing for breast cancer research and education."

The Horizon of Hope campaign kicked off in July with a special luncheon at Tami L
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SOURCE The Longaberger Company
Copyright©2007 PR Newswire.
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