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Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Society's Breast Cancer Initiatives
Date:8/31/2007

For first time, Horizon of Hope products can be purchased online and

through September

NEWARK, Ohio, Aug. 31 /PRNewswire/ -- The Longaberger Company announced that it has broadened its 2007 Horizon of Hope fundraising campaign by extending it through September and making Horizon of Hope products available online nationwide.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070831/CLF047 )

For the first time, the campaign -- which historically has run from July through August -- will continue through September 30. The 2007 Horizon of Hope products can be purchased at http://www.longaberger.com (click on "Current Features") or through any of Longaberger's approximately 45,000 independent Home Consultants.

Proceeds from the sale of Horizon of Hope products go to breast cancer research and awareness programs of the American Cancer Society. Since the launch of the campaign in 1995, Longaberger, its Home Consultants and the American Cancer Society have partnered to raise more than $12 million and reach an estimated 19 million women with potentially life-saving information.

"We're creating more opportunities to support Horizon of Hope and, in turn, the important initiatives that the American Cancer Society is undertaking to fight this disease and its complications," said Tami Longaberger, chief executive officer of The Longaberger Company.

"We're incredibly passionate about Horizon of Hope because we've seen first-hand that we are making a difference. Our Home Consultants have embraced the campaign, and its success can be attributed to their dedication. We're proud to support the American Cancer Society and the groundbreaking work it is doing for breast cancer research and education."

The Horizon of Hope campaign kicked off in July with a special luncheon at Tami Longaberger's home, Eschman Meadows, outside Columbus, Ohio. Longaberger hosted nearly 170 women, many of who are living with breast cancer. Guests heard the latest on breast cancer research programs from Dr. Robert Smith, cancer epidemiologist and director of cancer screening at the National Office of the American Cancer Society in Atlanta, Ga.

Each year, The Longaberger Company designs a special basket sold exclusively during the campaign. With every purchase of a Horizon of Hope product, $2 goes to the American Cancer Society for programs aimed at:

-- Improving the quality of and access to mammography services.

-- Improving breast imaging quality standards.

-- Improving the quality of clinical breast examination.

-- Improving the quality of life for young survivors and women with

breast cancer recurrence.

-- Lymphedema research. Lymphedema is a chronic and debilitating swelling

of the arm caused by the destruction of the lymphatic vessels during

the removal of lymph nodes or damage to them by radiation therapy. It

is a possible side effect of breast cancer treatment.

Horizon of Hope was established in 1995 to raise funds for breast cancer research and education and to reach out to millions of women with helpful information about the importance of early detection. For more information about Horizon of Hope please visit http://www.HorizonOfHope.com. To learn more about breast cancer and the importance of early detection, visit the American Cancer Society at http://www.cancer.org.

Founded in 1973, The Longaberger Company is America's premier maker of handcrafted baskets and offers a variety of other home and lifestyle products, including pottery and other tableware, wrought iron, fabric accessories, jewelry, handbags and specialty foods. There are approximately 45,000 independent Home Consultants located in all U.S. states who sell Longaberger products directly to customers.


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SOURCE The Longaberger Company
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