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Long-Term Care Leader Joins '3 in 4 Need More' Campaign to Promote LTC Protection for All
Date:8/12/2009

sets," Gott says. "More of us lack long-term care insurance than lack regular health insurance."

By broadcasting the "3 in 4 Need More" message, LTCFP seeks to (1) raise public awareness of the need for long-term care insurance, (2) mobilize support for new tax incentives to make the insurance more affordable, and (3) press for Medicaid reform to reserve public aid for the truly needy.

Among other things, LTCFP plans to integrate the logo and message into their Long Term Care Outreach and Education Program (LTCOEP(TM)). "This will help corporations, associations and other organizations educate their people on the critical importance of protecting themselves," says Gott.

"With or without our direct help, we hope many other organizations mount their own '3 in 4 Need More' campaigns," Gott adds. "It will take a groundswell of communication to make the significant difference we need."

The "3 in 4 Need More" slogan is available without charge to LTC Guild members for uses that support getting this message out. Jonas Roeser, Senior Vice President of Marketing & Operations for LTCFP, came up with the basic idea for the campaign. He was also instrumental in founding the national LTC Guild, and his company contributed funds to create the "3 in 4 Need More" logo and other visuals.

"LTCFP is happy to support the LTC Guild as well as the American people in this important effort," says Gott. She also encourages others in her industry to launch their own "3 in 4 Need More" campaigns. "Together we can make a huge difference."

The "3 in 4 Need More" logo and other items are available free to all who belong to or join the LTC Guild, at http://www.ltcguild.com. Membership costs nothing.

This release was issued on behalf of the above orga
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SOURCE LTC Financial Partners LLC
Copyright©2009 PR Newswire.
All rights reserved

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