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Long Term Care Insurance Leader Goes Green, Targeting a Million Gallons of Gasoline Saved Per Year
Date:5/30/2008

follow LTCFP's lead, the savings could mount to hundreds of millions of gallons for the nation's 300,000 agents. Then there are other travel-heavy occupations, such as real estate and all types of outside sales, that could benefit from the approach for at least part of their activities. As for the rest of us, telecommuting options abound.

LTCFP's agents are also delighted because they can expand their geographic horizons. "This approach allows us to reach people who were not reachable before, because they were beyond driving range," says Warner. "Now we can easily serve people in any state where we hold a license."

LTCFP offers several support mechanisms to help its agents forego the auto:

* Web screen-sharing and virtual meeting technology,

* An online system for comparing alternative policies from selected

carriers,

* Telephone-interview training,

* Personal websites that supply facts and electronic documents, and

* Videos that introduce the agents to consumers and businesses.

Another green benefit, beyond gasoline saving, is paperwork reduction. Much of the printed information required for an in-person meeting can now be eliminated. For example, policy comparisons may be viewed on synchronized PCs with no need for printouts. Also, electronic versions of booklets, brochures, and fact sheets can be distributed online or by email, rendering traditional printing and binding unnecessary. Even insurance application forms, still requiring paper, are being reduced in number. "I no longer order hundreds of application forms, only to toss them out when they become obsolete," says Warner. "I now print out individual copies, one at a time, as needed." Once insurance carriers deploy electronic forms that are digitally signable, the process will become even more efficient and environment-friendly.

LTCFP is reducing its green footprint in many other ways as well, spearheaded by Crystal Gilbert, Marketing
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SOURCE LTC Financial Partners
Copyright©2008 PR Newswire.
All rights reserved

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