KIRKLAND, Wash., March 27 /PRNewswire/ -- LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP's size and national impact.
*(PHOTO 72dpi: Send2Press.com/mediaboom/08-0227-JonasRoeser_72dpi.jpg)
*(Photo Caption: LTC Financial Senior Vice President Jonas Roeser.)
"The awards weren't just for nice marketing materials or clever programs," says Cameron Truesdell, LTCFP's CEO. "They reflect cutting-edge efforts by our marketing department, efforts that have helped us grow link crazy." Since 2004, LTCFP has increased in size from 85 agents to over 440.
The person behind LTCFP's marketing thrust is Jonas Roeser, Senior Vice President of Marketing & Operations. The four awards, and the strategies they reflect, are --
1. Agent Consumer Websites: "Gold Level Website/Public Relations
Strategy reflected: Increase public exposure through a "web of websites," each linked to national and local public relations programs. This has not only stimulated public attention, but also attracted new agents who want their own personalized websites with proprietary fulfillment marketing materials hosted by LTCFP.
2. Direct Mail: "Florida Partnership Piece."
Strategy reflected: Using few words and factual language, alert the public to the financial carrots, offered by Florida and other states, for protecting one's estate and lifestyle through long term care insurance.
3. Consumer Brochure: "Dignity for Life."
Strategy reflected: Instead of a sales pitch, just give people the
facts. The "brochure" is in fact a brief self-cover book about long term
care insurance -- in few words plus charts and pictures for quick, easy
|SOURCE LTC Financial Partners|
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