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London Luxury Receives Asthma & Allergy Friendly(TM) Certification for Several of Its Bedding Products
Date:3/25/2008

Allergy and Asthma Sufferers Can Now Sleep Protected and at Ease With

Asthma & Allergy Friendly(TM) Bedding

NEW YORK, March 25 /PRNewswire/ -- London Luxury LLC, a leading manufacturer of innovative and premium home textile products, today announced that several of its luxurious, allergen-barrier products have been certified asthma & allergy friendly(TM) by the Asthma and Allergy Foundation of America (AAFA). This highly coveted Certification Mark is granted only to select products that have undergone thorough scientific testing and proven more suitable to individuals suffering from asthma and allergic sensitivities.

London Luxury's asthma & allergy friendly(TM) products are at the forefront of the fast-growing trend in home textiles called "Beneficial Bedding," which refers to any innovative home textile product that offers additional functional lifestyle benefits beyond comfortable sleeping.

"London Luxury Certified asthma & allergy friendly(TM) products now give consumers more choices for higher quality bedding," said Mike Tringale, director of external affairs at the Asthma and Allergy Foundation of America (AAFA). "Through a rigorous testing protocol, which includes dozens of washes, these products were proven to be an effective allergen barrier and crucial part of an overall allergen-reduction plan in the home."

"We are, therefore, pleased to call London Luxury a valued partner in our efforts to educate people about allergy controls," added Tringale.

London Luxury's asthma & allergy friendly(TM) bedding products are among the first in the United States to receive the certification from AAFA and are uniquely engineered to function as an effective and proven barrier to dust mite, pet dander and other allergens, while still maintaining the highest levels of comfort and luxuriousness that consumers expect from top-of-the-line bedding. The secret is in the engineering and construction.

"We pride ourselves on manufacturing only the highest quality products that allow consumers to have a healthy and sound night's sleep, so we are thrilled to receive accolades for our superior quality bedding. The asthma & allergy friendly(TM) Certification is an honor and a testament to London Luxury's meticulous research-based designs. We continually strive to bring consumers the most innovative and beneficial bedding solutions possible," said Marc Jason, CEO of London Luxury.

asthma & allergy friendly(TM) bedding is currently the most common example of beneficial bedding, but consumers can expect to find a wide array of new beneficial and innovative bedding and bath products on the shelves of leading retailers in 2008. Later this year, London Luxury will introduce into the market a whole range of beneficial bed and bath products all scientifically designed to enhance health, beauty and wellness.

London Luxury's asthma & allergy friendly(TM) products are currently available at leading retailers across the country such as Bed Bath & Beyond.

About London Luxury LLC

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York with a showroom in New York City. For more information please visit http://www.londonlux.com

About the asthma & allergy friendly(TM) Certification

The asthma & allergy friendly(TM) Certification Program is operated by the Asthma and Allergy Foundation of America (http://www.aafa.org) in partnership with Allergy Standards Limited (http://www.allergystandards.com). All asthma & allergy friendly(TM) certified products have been independently tested and shown to be more suitable for those with asthma and allergic sensitivities. For more detailed information on the certified bedding or other products, please visit: http://www.asthmaandallergyfriendly.com. Contact: Brian Oliver, Brand Manager, (202) 466-7643 ext. 224.

Media Contacts:

Samantha Freeman

Kwittken & Company

646.747.7147

sfreeman@kwitco.com

Anna Faktorovich

London Luxury

914.636.2100

afaktorovich@londonlux.com


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SOURCE London Luxury LLC
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