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London Luxury LLC Announces Exclusive Partnership with Cupron, Inc., to Develop Innovative Copper-Infused Bed and Bath Products
Date:4/7/2008

London Luxury Named Exclusive Manufacturer of Home Textile Products for the

Cupron Brand, Major Product Launch Set For Second Half of 2008

NEW YORK, April 7, 2008 /PRNewswire/ -- London Luxury LLC, a leading manufacturer of innovative and premium home textile products, today announced a major licensing agreement with Cupron, Inc., a company whose breakthrough, patented technology uniquely binds copper to textile fibers, to allow for the production of fabric containing copper-infused fibers. Copper's natural properties are scientifically and clinically proven to penetrate into the skin, leaving its appearance healthier, glowing and more beautiful.

Under the terms of the agreement, London Luxury will become the exclusive home textiles manufacturer for Cupron's proprietary copper technology -- marketed under the Cupron brand. London Luxury will create a complete line of copper-infused bed and bath products designed to promote healthier-looking skin, enhance the overall look of skin, and reduce the appearance of wrinkles and crows feet. When in contact with skin, the copper ions in the fibers will work to improve the skin's natural appearance-enhancing processes. Since the copper is embedded deep into the fabric, it never washes out and lasts for the life of the product. The collection will include premium quality sheets, pillows, pillow protectors, pillow cases, comforters, and blankets of all sizes, as well as bath and beach towels, robes, slippers, and bath rugs.

"Copper found in the body is an essential nutrient for the skin. Scientific testing has demonstrated a dramatically significant reduction of the appearance of facial wrinkles, crows feet, fine lines, and improvements in overall appearance of facial skin when sleeping on Cupron every night for four weeks," Dr. Gadi Borkow Ph.D., Chief Medical Scientist, Cupron."

"London Luxury's Cupron copper-infused bed and bath products are designed using Cupron's state-of-the-art patented copper technology to harnesses the power of copper-nature's own essential skin nutrient," said Marc Jason, CEO of London Luxury. "Cupron's remarkable technology combined with our obsession with innovation and quality will surely give new meaning to the concept of beauty sleep."

In addition to the cosmetic benefits of Cupron, the fabric and fibers are scientifically proven to kill the bacteria, fungus, and microbes that cause odor.

"London Luxury's is committed to cutting edge innovation and will continue to work with Cupron's remarkable technology to develop products which cater to the needs of industries such skin care, oil, healthcare, hospitality, and travel," continued Jason.

"London Luxury is Cupron's exclusive partner in the home category because they are the clear industry leader in beneficial bedding," said Jeff Gabbay, CEO of Cupron. "Time and time again, they have proven that they can successfully manufacture, distribute, and market products that are of the highest and most luxurious quality while still providing important benefits to consumers. We are confident that London Luxury's bed and bath products featuring Cupron technology will not only prove to be wildly successful with consumers, but game changing for the industry."

The launch of London Luxury's Cupron copper-infused bedding and bath collection is scheduled for the second half of 2008 at a major retailer, nationwide.

About London Luxury LLC

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York with a showroom in New York City. For more information please visit http://www.londonlux.com

ABOUT CUPRON INC.

Utilizing the ancient and unique properties of copper, Cupron has developed a groundbreaking technology for enhancing the skin's natural healthy-appearance promoting processes, deodorizing naturally, and fighting stain-causing microbes in textile fibers, non-woven fabrics, paper, latex and other polymeric products. By binding copper oxide to the fibers and compounds that make up every day products, Cupron offers a broad platform technology that can enhance the capabilities of these items for the life of the product. Cupron is committed to being a green company using recycled, non-sensitizing and non-irritating, and natural copper because of its environmentally friendly nature. Cupron's copper-based technology has been proven in clinical trials, published in scientific journals, and has many potential groundbreaking applications. Cupron maintains its headquarters and R&D center in Bet Shemesh, Israel, with sales and marketing offices in North Carolina, Virginia and various countries in Europe.

Media Contacts:

Samantha Freeman

Kwittken & Company

646.747.7147

sfreeman@kwitco.com

Anna Faktorovich

London Luxury

914.636.2100

afaktorovich@londonlux.com


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SOURCE London Luxury LLC
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