Navigation Links
Loma Linda University Health Launches National Branding Campaign, Highlighting Individuals Who ‘Live It’
Date:9/25/2013

Loma Linda, Ca (PRWEB) September 25, 2013

Loma Linda University Health (LLUH) has launched a national branding campaign highlighting not just the patients it serves, but its students, faculty, physicians and staff. The branding and advertising campaign positions LLUH as the leader in health, well-being and wholeness through clinical care, academia and research.

At the heart of the brand platform is the mission of Loma Linda University Health: “to continue the teaching and healing ministry of Jesus Christ.” LLUH doesn’t just talk about its mission – it Lives It.

“The goal of LLUH is to be the example for the way patients are cared for and students are taught,” said Richard H. Hart, MD, DrPH, president and CEO of LLUH, “all in an effort to help people live longer, healthier lives. To do this Loma Linda University Health has launched ‘Live It’ to let everyone know our dedication to wellness extends beyond jobs, teaching and research—it is how we live.”

Dr. Hart continued, “Everything we do is based on changing lives for the better by sharing our knowledge and empowering our community. As we embark on this national campaign, we encourage not just our students, physicians and employees to ‘Live It’ but everyone in the community as well.”

The campaign includes print, outdoor, transit, television, radio and digital ads that are appearing locally, regionally and nationally. Each ad features a member of the LLUH family, a patient or a member of the community highlighting one of their characteristics that encompass how they “Live It.”

One of the first “Live It” ads that can be seen, for example, is that of Andrejs, a health policy and leadership student at Loma Linda University. The way he chooses to “Live it” is through learning how to develop important resources that will help others and by designing community outreach programs. Additionally, Andrejs stays “active” by hiking nearly every weekend and volunteering at his church’s after-school program. Since shooting the ad, Andrejs has become a full-time employee at LLUH Center for Health Policy and Leadership.

The campaign is a collaborative effort with between LLUH public affairs and Neathawk Dubuque & Packet, an advertising/marketing/public relations firm based out of Richmond, Virginia.

“ND&P has had a strong relationship with Loma Linda University Health for eight years, and their reputation has preceded them ever since,” said Susan Dubuque, principal, ND&P. “LLUH is an organization that stands behind its values, respects and appreciates its students, patients and staff. We believe in the ‘Live It’ campaign, and we are honored to have partnered with them on this incredible journey.”

To learn more Loma Linda University Health, watch the “Live It” branding video and other branding spots here: http://www.youtube.com/watch?v=gcd6TrP4-hk or visit http://www.lluhealth.org.

How will you “Live It?” Tell us by clicking the “share your story” tab on our Facebook page.

Photo Caption: Loma Linda University graduate and employee, Andrejs, is photographed with his friend, Jaecelle, also a student at LLU, while hiking in Hulda Crooks Park in Loma Linda, Calif. for the LLUH “Live It” campaign.

Read the full story at http://www.prweb.com/releases/LLUHLiveIT/2013/prweb11159370.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Loma Linda University Children’s Hospital Patient Visits KFROG Radiothon, First Public Outing in 10 Months
2. International Essential Tremor Foundation to Facilitate Educational Seminar in Loma Linda
3. Dr. Linda Hatch Presents "Relationships in Recovery: a Guide for Sex Addicts who are Starting Over" -- a Unique Resource for Anyone in Addiction Recovery
4. Extend the Harvest This Season - Garden Expert Melinda Myers Provides Strategies for Growing Edibles Later in the Season
5. San Bernardino County Sheriff Deputy Alex Collins Recognizes Medical Staff from Loma Linda University Medical Center
6. Loma Linda University School of Medicine Alumnus Dr. Frank Jobe to be Honored at 2013 Baseball Hall of Fame
7. As Demand for PPACA Information Increases, United Benefit Advisors Names Chief Compliance Officer, Linda Rowings, “Staff Member of the Year”
8. Loma Linda University Medical Center’s Orthotics and Prosthetics Team Gives Brazilian Athlete Ability to Walk
9. Cancer Survivor Linda Christina Beauregard Writes New Tell-All Book About Her Alternative Treatment Method
10. Melinda Myers Receives National Honors from American Horticultural Society
11. Ill, Injured and Wounded Soldiers Benefit from Adaptive Sports Day with Loma Linda University PossAbilities
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a leading Health and ... Applying the Purzorb™process to full spectrum CBD oil will revolutionize the rapidly growing CBD ... that can be easily incorporated into liquid products, while reducing costs to end users. ...
(Date:10/13/2017)... CT (PRWEB) , ... October 13, 2017 , ... ... long-term care services, staged a mock evacuation of the facility as part of a ... Shelton Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network ... advocate for action towards gender equality at their inaugural Summit in New York City ... and reached a social audience of over 3 million. To watch the Mobilize Women ...
(Date:10/13/2017)... ... 2017 , ... Talented host, actor Rob Lowe, is introducing ... new episode of "Success Files," which is an award-winning educational program broadcasted on ... subject in-depth with passion and integrity. , Sciatica occurs when the sciatic nerve ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history of ... Brink” is the creation of published author, William Nowers. Captain Nowers and his ... veteran, he spent thirty years in the Navy. Following his career as a ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... the Centers for Disease Control and Prevention (CDC), influenza vaccination should ... helping communities across Massachusetts , Connecticut ... shots through the end of the month. *Some exclusions apply ... ... is by the end of October, according to the Centers for Disease ...
(Date:10/2/2017)... FLINT, Mich. , Oct. 2, 2017 ... acquired 8th Day Software and Consulting, LLC , ... 8th Day Software, based in Tennessee ... Management LLC. 8th Day expands EnvoyHealth,s service offerings for ... product development. "In ...
(Date:10/2/2017)... ORLANDO, Fla. , Oct. 2, 2017  AllianceRx ... services company formed by Walgreens and pharmacy benefit manager ... of its new brand, which included the unveiling of ... Fla. , as well as at a few ... introduces the new brand to patients, some of whom ...
Breaking Medicine Technology: