Navigation Links
Loma Linda University Health Launches National Branding Campaign, Highlighting Individuals Who ‘Live It’
Date:9/25/2013

Loma Linda, Ca (PRWEB) September 25, 2013

Loma Linda University Health (LLUH) has launched a national branding campaign highlighting not just the patients it serves, but its students, faculty, physicians and staff. The branding and advertising campaign positions LLUH as the leader in health, well-being and wholeness through clinical care, academia and research.

At the heart of the brand platform is the mission of Loma Linda University Health: “to continue the teaching and healing ministry of Jesus Christ.” LLUH doesn’t just talk about its mission – it Lives It.

“The goal of LLUH is to be the example for the way patients are cared for and students are taught,” said Richard H. Hart, MD, DrPH, president and CEO of LLUH, “all in an effort to help people live longer, healthier lives. To do this Loma Linda University Health has launched ‘Live It’ to let everyone know our dedication to wellness extends beyond jobs, teaching and research—it is how we live.”

Dr. Hart continued, “Everything we do is based on changing lives for the better by sharing our knowledge and empowering our community. As we embark on this national campaign, we encourage not just our students, physicians and employees to ‘Live It’ but everyone in the community as well.”

The campaign includes print, outdoor, transit, television, radio and digital ads that are appearing locally, regionally and nationally. Each ad features a member of the LLUH family, a patient or a member of the community highlighting one of their characteristics that encompass how they “Live It.”

One of the first “Live It” ads that can be seen, for example, is that of Andrejs, a health policy and leadership student at Loma Linda University. The way he chooses to “Live it” is through learning how to develop important resources that will help others and by designing community outreach programs. Additionally, Andrejs stays “active” by hiking nearly every weekend and volunteering at his church’s after-school program. Since shooting the ad, Andrejs has become a full-time employee at LLUH Center for Health Policy and Leadership.

The campaign is a collaborative effort with between LLUH public affairs and Neathawk Dubuque & Packet, an advertising/marketing/public relations firm based out of Richmond, Virginia.

“ND&P has had a strong relationship with Loma Linda University Health for eight years, and their reputation has preceded them ever since,” said Susan Dubuque, principal, ND&P. “LLUH is an organization that stands behind its values, respects and appreciates its students, patients and staff. We believe in the ‘Live It’ campaign, and we are honored to have partnered with them on this incredible journey.”

To learn more Loma Linda University Health, watch the “Live It” branding video and other branding spots here: http://www.youtube.com/watch?v=gcd6TrP4-hk or visit http://www.lluhealth.org.

How will you “Live It?” Tell us by clicking the “share your story” tab on our Facebook page.

Photo Caption: Loma Linda University graduate and employee, Andrejs, is photographed with his friend, Jaecelle, also a student at LLU, while hiking in Hulda Crooks Park in Loma Linda, Calif. for the LLUH “Live It” campaign.

Read the full story at http://www.prweb.com/releases/LLUHLiveIT/2013/prweb11159370.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Loma Linda University Children’s Hospital Patient Visits KFROG Radiothon, First Public Outing in 10 Months
2. International Essential Tremor Foundation to Facilitate Educational Seminar in Loma Linda
3. Dr. Linda Hatch Presents "Relationships in Recovery: a Guide for Sex Addicts who are Starting Over" -- a Unique Resource for Anyone in Addiction Recovery
4. Extend the Harvest This Season - Garden Expert Melinda Myers Provides Strategies for Growing Edibles Later in the Season
5. San Bernardino County Sheriff Deputy Alex Collins Recognizes Medical Staff from Loma Linda University Medical Center
6. Loma Linda University School of Medicine Alumnus Dr. Frank Jobe to be Honored at 2013 Baseball Hall of Fame
7. As Demand for PPACA Information Increases, United Benefit Advisors Names Chief Compliance Officer, Linda Rowings, “Staff Member of the Year”
8. Loma Linda University Medical Center’s Orthotics and Prosthetics Team Gives Brazilian Athlete Ability to Walk
9. Cancer Survivor Linda Christina Beauregard Writes New Tell-All Book About Her Alternative Treatment Method
10. Melinda Myers Receives National Honors from American Horticultural Society
11. Ill, Injured and Wounded Soldiers Benefit from Adaptive Sports Day with Loma Linda University PossAbilities
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... , ... As health professionals work to improve their approach to healthcare, there ... more than filling out a survey; in many cases health professionals and patients are ... care and research on the importance of active engagement with patients and members of ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Pharmacy (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ’17, ... guideline updates for the primary prevention of cardiovascular diseases during the 15th ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional women, ... towards gender equality at their inaugural Summit in New York City in June. The ... social audience of over 3 million. To watch the Mobilize Women video, click ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “The Journey: ... faced every danger possible to save lost souls in the Philippines. “The Journey: From ... Carole is a dedicated teacher of the Bible. She has taught all ages and ...
(Date:10/12/2017)... ... October 12, 2017 , ... The ... demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults 50+, ... to meet the highest standard. , These products are also: Gluten Free, ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... IRVING, Texas , Oct. 6, 2017   ... industry with more than $100 billion in purchasing power, ... industry news and information. The Newsroom is ... chain and industry trends, infographics, expert bios, news releases, ... Besides having access to a wealth of resources at ...
(Date:10/2/2017)... -- Diplomat Pharmacy, Inc. (NYSE: DPLO ) ... , and named its founder as Diplomat,s chief information ... Tennessee , will operate under Diplomat subsidiary Envoy ... for health care partners to include IT outsourcing, consulting, ... "In an interoperable world, technology delivers comprehensive insight and ...
(Date:9/28/2017)... , Sept. 28, 2017 Hill-Rom Holdings, ... 2017 earnings conference call and webcast on Friday, November ... a.m. (EDT) and ending at approximately 8:30 a.m. (CDT) ... discussing the company,s 2017 financial performance and guidance for ... opportunities, initiatives to enhance operational performance, and long-range financial ...
Breaking Medicine Technology: