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LodgeNet Deploys Customized 'Kid Friendly' Solution With Children's Hospital of Pittsburgh of UPMC

Hospital Now Provides Patients with a LodgeNetRX(TM) On Demand

Entertainment Package for a More Enjoyable Patient Experience

Deal Marks First LodgeNet Deployment in a Children's Hospital

SIOUX FALLS, S.D. and PITTSBURGH, Sept. 18 /PRNewswire-FirstCall/ -- LodgeNet Entertainment Corporation (Nasdaq: LNET) and Children's Hospital of Pittsburgh of UPMC today announced the installation of a special, "kid friendly" LodgeNetRX Interactive Patient Television System, the company's first ever in a children's hospital. The hospital will deploy the LodgeNetRX television system with an entertainment package including movies and games tailored especially for children to provide a more enjoyable experience for the unique needs of these patients. The system also includes other beneficial features found on the LodgeNetRX system at other healthcare facilities such as hospital information and patient education.


"The LodgeNetRX system is one way to keep patients entertained during what can be a stressful time," said Mark Giaquinto, Vice President of Financial and Administrative Services at Children's. "Our patients will have entertaining options to help reduce the anxiety or boredom that sometimes comes with a hospital stay. Children and their parents will be able to select their favorite choices from a variety of entertainment options the system offers, whether it's watching movies or playing video games. The parents can access pertinent information related to services at the hospital including food service hours and menus, parking and daily activities. We also have added a number of educational videos that can be viewed by either the patients or the parents to assist with the patient's disease or illness. We plan on continuing to expand what we offer through the system in order to make the stay here as stress-free as possible."

"Children's Hospital of Pittsburgh continues to be at the forefront of innovative efforts to increase patient satisfaction and improve the overall healthcare experience for children," said Gary Kolbeck, Vice President of Healthcare Business Development for LodgeNet. "We admire the hospital's forward thinking by being the first children's hospital in the U.S. to install LodgeNetRX, which will add to the high quality of care for patients that Children's is known for."

The deployment represents significant momentum for the company as it expands its footprint in the healthcare space and now in the children's hospital sector. The Children's installation also underscores LodgeNetRX's flexibility to offer niche patient entertainment services, as it provides programming tailored for children. LodgeNet's support enhances the premier reputation of Children's Hospital, which has also been named to several elite lists of pediatric health care facilities in addition to being named one of the best pediatric hospitals in the United States.

About Children's Hospital of Pittsburgh of UPMC

Renowned for its outstanding clinical services, research programs and medical education, Children's Hospital of Pittsburgh of UPMC has helped establish the standards of excellence in pediatric care. From Ambulatory Care to Transplantation and Cardiac Care, talented and committed pediatric experts care for infants, children and adolescents who make more than 500,000 visits to Children's and its many neighborhood locations each year. Children's also has been named consistently to several elite lists of pediatric health care facilities, including ranking seventh among children's hospitals (FY 2005) in funding provided by the National Institutes of Health, and is named one of the best pediatric hospitals in the United States by U.S. News & World Report and Child magazine.

About LodgeNet

LodgeNet Entertainment Corporation is the leading provider of media and connectivity services designed to meet the unique needs of hospitality, healthcare and other visitor and guest-based businesses. LodgeNet serves more than 1.9 million hotel rooms representing 9,300 hotel properties worldwide in addition to healthcare facilities throughout the United States. LodgeNet's services include on demand movies, games, television programming, music and information, along with subscription sports programming and high-speed Internet access. LodgeNet Entertainment Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, On Command and StayOnline. LodgeNet is listed on NASDAQ and trades under the symbol LNET. For more information, please visit

LodgeNet and LodgeNetRX are trademarks or registered trademarks of LodgeNet Entertainment Corporation.

SOURCE LodgeNet Entertainment Corporation
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