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Local School Wins National got milk?(R) Healthiest Student Bodies Contest
Date:12/11/2007

lk.com.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National "got milk?" Milk Mustache Campaign, a multi-faceted campaign designed to educate consumers on the benefits of milk. For more information, go to http://www.whymilk.com.

The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) What America Drinks is a comprehensive analysis of U.S. beverage

consumption that was conducted by ENVIRON International Corporation.

The report analyzed data from more than 10,000 Americans ages 4 and

older who participated in the government's National Health and

Nutrition Examination Survey (NHANES) 1999-2000 and 2001-2002 and

provided reasonable dietary reports of food/beverage intakes.

Relationships between selected patterns of beverage use, nutrient

intakes and body mass index (BMI) were examined.


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SOURCE MilkPEP
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