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Local School Wins National got milk?(R) Healthiest Student Bodies Contest
Date:12/11/2007

Named South Plantation High School One of the 25 Healthiest Schools in the

Country

FT. LAUDERDALE, Fla., Dec. 11 /PRNewswire/ -- The 'got milk?(R)' Milk Mustache marketing campaign, in association with the School Nutrition Association and the President's Council on Physical Fitness and Sports, announced today that South Plantation High School has been selected as one of the 25 healthiest schools in the nation. The recognition is a result of a nationwide search for America's Healthiest Student Bodies -- a national contest aimed at rewarding schools that go the extra mile to promote healthy lifestyles for their students in light of the teen obesity epidemic.

Teen obesity has tripled in the past two decades, raising the concern about what kids are eating. But, according to the new What America Drinks report, a new comprehensive analysis of U.S. beverage consumption, the dramatic increase may be due in part to what they're drinking. Soft drinks and other sugar-sweetened beverages are the leading source of liquid calories in the diets of adolescents and teens are drinking two to three times more nutrient-poor sugary drinks than milk.(1) The Healthiest Student Bodies program was created to draw attention to and help combat the nation's growing teen obesity problem.

South Plantation High School student, Roger Montenegro, logged on to bodybymilk.com to nominate his school for encouraging students to participate in fitness and extracurricular activities as well as for caring about the well-being of its students. Because of their commitment to encouraging healthy lifestyles for their students, South Plantation was chosen as a winner and is now among the elite roster of schools nationwide being rewarded for their dedication to providing healthy choices for students.

"Every school day the 40 million balanced meals provided through the National School Lunch Program and School Breakfast Program provide the nutrition and energy students need to succeed academically," said Dora Rivas, Vice President of the School Nutrition Association. "Each of the 25 Healthiest Student Bodies has shown a commitment to nurturing healthy lifestyle choices in its community and should be proud to be partners in the effort to promote a healthy childhood weight."

In recognition of the 'health champions' at South Plantation High School, the got milk?(R) campaign will make a cross-country trek to Ft. Lauderdale on December 11, 2007 to host a celebratory milk mustache assembly and present a $1,000 grant to support nutrition and physical activity programs that further aid in students' health and wellness.

Additionally, student nominator, Roger Montenegro, will receive a prize package that includes gear from adidas(R) and a gift card from iTunes(R).

About the Healthiest Student Bodies program

The got milk?(R) campaign's Healthiest Student Bodies program recognizes 25 schools around the country who have proven their commitment to health and wellness. A panel of judges from the School Nutrition Association and the President's Council on Physical Fitness and Sports chose winning schools based on the relevance and creativity of the essay submission.

Get a Body By Milk

The got milk?(R) Healthiest Student Bodies contest is part of the bigger Body By Milk campaign, which encourages teens to choose nutrient-rich milk in place of sugary sodas. Several studies suggest teens that drink adequate amounts of milk and fewer soft drinks tend to weigh less and have less body fat than those who don't.

The Healthiest Student Bodies contest ran from April through June, 2007 and asked students to submit an essay explaining either how their school helps its students stay fit and healthy or how they would enhance nutrition and physical activity at their school. To check out the list of winning schools, visit http://www.bodybymilk.com.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National "got milk?" Milk Mustache Campaign, a multi-faceted campaign designed to educate consumers on the benefits of milk. For more information, go to http://www.whymilk.com.

The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) What America Drinks is a comprehensive analysis of U.S. beverage

consumption that was conducted by ENVIRON International Corporation.

The report analyzed data from more than 10,000 Americans ages 4 and

older who participated in the government's National Health and

Nutrition Examination Survey (NHANES) 1999-2000 and 2001-2002 and

provided reasonable dietary reports of food/beverage intakes.

Relationships between selected patterns of beverage use, nutrient

intakes and body mass index (BMI) were examined.


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SOURCE MilkPEP
Copyright©2007 PR Newswire.
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