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Local Families Chosen for Ambassador Role for 2008 March for Babies

March of Dimes Rolls Out New Logo ... New Event Name ... Same Commitment to

the Health of all Babies

CINCINNATI, Feb. 12 /PRNewswire-USNewswire/ -- The March of Dimes Greater Cincinnati Division is pleased to announce that 4-year-old Bradley Coffey of Kennedy Heights and his family will serve as the Ambassador Family for March for Babies at Sawyer Point! Formerly known as WalkAmerica, March for Babies is the March of Dimes premier fundraising event that benefits all babies -- those born healthy as well as those who need help to survive and thrive. The March of Dimes is also proud to show off their new purple logo and "re- branding" initiative, featuring the event change to March for Babies. While the mission of the March of Dimes remains the same, they want everyone to know "our work benefits all babies, and we're here as a knowledgeable and reliable friend to all pregnant women and moms."

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"I'm proud to be part of a national movement to ensure that every baby has a healthy start in life," Proud Mom, Kelley Coffey said. "Everyone can be a champion for baby health by signing up for March for Babies," she continued. Coffey's 4-year-old son Bradley is proof that well conducted research and scientific advances can and do save lives! Born more than 2 months premature, Bradley weighed just 2-pounds, 11-ounces and spent 3 harrowing months in a neonatal intensive care unit struggling to survive. He had problems breathing on his own and required oxygen among other treatments. Kelley and her husband, Matthew, say the March of Dimes has played an important role in bettering the health of their child.

In Clermont County, the Jefferson family is also getting ready for the excitement surrounding March for Babies! The March of Dimes has chosen the Amelia family as the Ambassador family for this year's event at East Fork State Park -- Turkey Ridge Shelter. 15-month-old Kailah Jefferson was born prematurely at 32-weeks gestation. Weighing in at just 2-pounds 11-ounces, the cheerful little girl, who loves singing and dancing, had to fight to survive. Doctors diagnosed Kailah with anemia of prematurity and had to treat her with several medications, intravenous feedings, and surfactant therapy to prevent respiratory distress. Today, Kailah's mom describes her daughter as talkative, well mannered, and gorgeous. Trista Jefferson says the March of Dimes helped her family in the darkest of times. "It's important for people to see that with the right medical care, a child born prematurely can grow to be perfectly normal."

"The involvement of local families who've experienced a premature birth is a key element in our goal of helping more babies come into the world healthy," said Karen Keller, Director of the March of Dimes Ohio Chapter. "We are fortunate to have Ambassador Families so committed to our cause."

Premature birth touches half a million babies and their families every year. 360 babies are born preterm each week just in Ohio. Babies born too soon are more likely to die or have disabilities. More than 120,000 babies are born with serious birth defects that can mean a lifetime of disability. Babies born healthy need champions, too, to be sure they have access to newborn screening and preventive health care. The March of Dimes is there for all babies.

In Cincinnati, March for Babies will take place on April 27th at 9:00am at Sawyer Point. The Clermont County March for Babies will take place on April 26th at 9:00am at East Fork State Park -- Turkey Ridge Shelter. Funds raised by March for Babies support local research into premature birth and infant mortality, community projects and education designed to help pregnant women, and advocacy efforts to encourage federal, state, and local governments to develop public policies and effective programs to improve the health of mothers, infants, and children.

Just visit or call toll-free 1-800-525-9255 to sign up as an individual, start a corporate, family or friends team, or donate to help babies be born healthy.

In 2008, national March for Babies sponsors are CIGNA, Continental Airlines, Famous Footwear, Farmers, FedEx, Grain Foods Foundation, Liberty Tax Services,, and Kmart, the March of Dimes number one corporate partner which has raised more than $63 million for babies. Additional national sponsorship is provided by Discovery Health, Mead Johnson Nutritionals, Outdoor Services and Ther-Rx.

In Cincinnati, we are proud to be sponsored by Duke Energy, Citi, Cincinnati Children's Hospital Medical Center, National City, TriHealth Women's Health, The E.W. Scripps Company, WCPO-TV, Fox 92.5, and Kiss 107.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies. For the latest resources and information, visit or

SOURCE The March of Dimes Greater Cincinnati Division
Copyright©2008 PR Newswire.
All rights reserved

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