Little Cigar Consumption on the Rise, While Cigarette Us...(blished correlation between increased ta...),Health

Date:2/4/2009

blished correlation between increased taxes on tobacco and a decrease in consumption rates. This is especially true among price-sensitive youth and young adults," Healton said. "The signing of SCHIP into law is indeed a momentous victory for the public health community on several fronts."

Little Cigars

Little cigars - which look like cigarettes but are wrapped in tobacco leaf - were once an almost invisible product and have grown exponentially in popularity.

In May of 2006, attorneys general around the country filed a petition with the U.S. Department of Treasury's Alcohol Tobacco Tax and Trade Bureau (TTB) to ask the federal agency to close a loophole allowing tobacco manufacturers to pass off their cigarettes in brown wrappers as "little cigars." Under these rules, the tobacco companies were able to classify their own products in a way that defeats public health and marketing restrictions that would otherwise apply to cigarettes. Some suggest that with the current economic crisis, even the most loyal traditional cigarette smoker may begin to use little cigars or cigarillos to save money.

Cigarillos

Cigarillos are longer, slimmer versions of a large cigar and are currently available in a variety of flavors, including apple, cream and wine, which may be more appealing to youth. While sold in packs they are individually wrapped and often sold individually at a much lower cost than a pack. Additionally, many state and local laws do not have minimum pack size requirements for cigars - unlike cigarettes. Research shows cigar products' popularity and sales are rising, particularly with young adults and in urban communities of color.

Respectively, the two major manufacturers of these products are Philip Morris and RJ Reynolds, which have both acquired the best-selling companies, Middleton's "Black & Mild" and "Swisher Sweets." Black & Mild is among the most popular
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SOURCE American Legacy Foundation Copyright©2009 PR Newswire. All rights reserved

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