Navigation Links
Linguistics professor examines manufacturers' prescription drug websites
Date:6/30/2010

Dartmouth Linguistics Professor Lewis Glinert and Jon Schommer, the associate head of the Department of Pharmaceutical Care and Health Systems at the University of Minnesota, have examined the corporate websites dedicated to the 100 best-selling prescription drugs. They found a startling lack of consistency in an industry where advertising standards are regulated by the Food and Drug Administration (FDA).

"Communicating via a website is common practice today," says Glinert, "and consumers are very savvy about doing their own research on the Internet. The FDA has rules about direct-to-consumer print and television drug advertising, so we think it makes sense to also regulate websites and other marketing tools when it comes to prescription medicine. Consumers need consistent and balanced information."

Glinert presented their study, "Manufacturers' prescription drug web sites: A gray area of discourse and ethics," at the Communication, Medicine and Ethics (COMET) 2010 Conference at Boston University School of Public Health on June 28. Glinert and Schommer have previously published on the topic of direct-to-consumer drug advertising and Glinert has also presented their research at an FDA hearing.

In this paper, Glinert and Schommer found that the websites:

  • have no obvious linear narrative or 'next page' or conclusion; users move in a maze of text and navigation choices, some leading far away
  • lack a popular genre name (like infomercial), meaning that users come to them without a clear idea of how to perceive them
  • have an unpredictable mix of information and promotion, content, verbal style, visuals, and layout
  • often present safety and risk information in small font, in cumbersome un-bulleted blocks of text, detached from promotional text and videos, and below a page's scrolling 'fold'

Glinert notes that the Internet search engine Google has also been working to help consumers with their research on prescription drugs. A Google search of a prescription or generic drug name, for example Lipitor, will now display a summary and description at the top of the search results. The new feature, developed in partnership with the National Institutes of Health, links to NIH content and risk data. (Background information at: http://venturebeat.com/2010/06/22/google-health-search-adds-drug-info-upping-pharma-ad-spend/ and http://searchengineland.com/google-adds-new-health-search-feature-for-medications-44757 )

"Our research provides justification for Google's move," says Glinert. "Only time will tell if this is a major change for the better."


'/>"/>

Contact: Sue Knapp
sue.knapp@dartmouth.edu
603-646-3661
Dartmouth College
Source:Eurekalert

Related medicine news :

1. Genetic data added to archaeology and linguistics to get picture of African population history
2. NJIT professor heads panel studying sudden car acceleration
3. "How Facebook Makes Lonely People Even Lonelier" Revealed by Distinguished University of Chicago Professor in Interview with Brian Vaszily on IntenseExperiences.com
4. Sales are on the Rise for Professor McMurphy's Subliminal and Binaural Visualization iPhone Apps
5. Evidence-based medicine theory can be applied to frequent flying says US professor
6. Unequal leg length tied to osteoarthritis, says Queens professor
7. Decreasing health-care costs is focus of new informatics book by NJIT professor
8. K-State professor finds link between low oxygen levels in body and cancer-aiding protein
9. Genealogical tourism redefining leisure travel market, professor says
10. ISSA Congratulates Seminar Professor John Schaeffer
11. Biology professor becomes 5th at UH to reach prestigious AAAS status
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2017)... ... May 27, 2017 , ... Most us are familiar with ... new study from the Osteoarthritis Initiative shows that certain people who experience ... this in advance may give doctors the opportunity to treat patients before the problem ...
(Date:5/26/2017)... ... May 26, 2017 , ... Leading CEOs from ... May 30th and 31st at The Four Seasons Hotel Boston. , The ... life sciences, offering exclusive access to key decision makers who influence deal making ...
(Date:5/26/2017)... Clara, Calif. (PRWEB) , ... May 26, 2017 ... ... announces the integration of the CareFusion NOX-T3 portable sleep monitor with its Somnoware ... provides a consistent, browser-based interface for diagnostic device operations. With this platform, initializing ...
(Date:5/26/2017)... ... May 26, 2017 , ... via ... antimicrobial, mesh back 24/7 task chair specifically designed for clinical areas. Genie Copper ... thrilled to partner with Cupron® to provide customers with a game changing chair ...
(Date:5/26/2017)... ... May 26, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House ... focusing on the Peace Agreements being discussed by President Donald Trump and the rest ... to try to speed up peace talks in the continuous battle between Israel and ...
Breaking Medicine News(10 mins):
(Date:5/4/2017)... 2017  A new tight-tolerance microextrusion medical tubing ... materials, is being launched by Natvar, a Tekni-Plex ... in recent years to service a wide variety ... More expensive materials such as glass and fluoropolymers ... to their ability to consistently hold tolerances. This ...
(Date:5/3/2017)... 2017  Kalorama Information notes that transplant diagnostics ... year and this is projected to continue to ... (HSCT) or bone marrow transplants require histocompatibility between ... for this task. This according to a new ... The various PCR-based methodologies, Sanger sequencing and NGS ...
(Date:5/2/2017)... NEW YORK and LONDON ... distributor of market intelligence, MarketResearch.com is pleased to announce ... Consulting AB that allows for the marketing and ... market analyses through the MarketResearch.com website. The ... access to complete product descriptions and tables of contents ...
Breaking Medicine Technology: