Navigation Links
Linguistics professor examines manufacturers' prescription drug websites
Date:6/30/2010

Dartmouth Linguistics Professor Lewis Glinert and Jon Schommer, the associate head of the Department of Pharmaceutical Care and Health Systems at the University of Minnesota, have examined the corporate websites dedicated to the 100 best-selling prescription drugs. They found a startling lack of consistency in an industry where advertising standards are regulated by the Food and Drug Administration (FDA).

"Communicating via a website is common practice today," says Glinert, "and consumers are very savvy about doing their own research on the Internet. The FDA has rules about direct-to-consumer print and television drug advertising, so we think it makes sense to also regulate websites and other marketing tools when it comes to prescription medicine. Consumers need consistent and balanced information."

Glinert presented their study, "Manufacturers' prescription drug web sites: A gray area of discourse and ethics," at the Communication, Medicine and Ethics (COMET) 2010 Conference at Boston University School of Public Health on June 28. Glinert and Schommer have previously published on the topic of direct-to-consumer drug advertising and Glinert has also presented their research at an FDA hearing.

In this paper, Glinert and Schommer found that the websites:

  • have no obvious linear narrative or 'next page' or conclusion; users move in a maze of text and navigation choices, some leading far away
  • lack a popular genre name (like infomercial), meaning that users come to them without a clear idea of how to perceive them
  • have an unpredictable mix of information and promotion, content, verbal style, visuals, and layout
  • often present safety and risk information in small font, in cumbersome un-bulleted blocks of text, detached from promotional text and videos, and below a page's scrolling 'fold'

Glinert notes that the Internet search engine Google has also been working to help consumers with their research on prescription drugs. A Google search of a prescription or generic drug name, for example Lipitor, will now display a summary and description at the top of the search results. The new feature, developed in partnership with the National Institutes of Health, links to NIH content and risk data. (Background information at: http://venturebeat.com/2010/06/22/google-health-search-adds-drug-info-upping-pharma-ad-spend/ and http://searchengineland.com/google-adds-new-health-search-feature-for-medications-44757 )

"Our research provides justification for Google's move," says Glinert. "Only time will tell if this is a major change for the better."


'/>"/>

Contact: Sue Knapp
sue.knapp@dartmouth.edu
603-646-3661
Dartmouth College
Source:Eurekalert

Related medicine news :

1. Genetic data added to archaeology and linguistics to get picture of African population history
2. NJIT professor heads panel studying sudden car acceleration
3. "How Facebook Makes Lonely People Even Lonelier" Revealed by Distinguished University of Chicago Professor in Interview with Brian Vaszily on IntenseExperiences.com
4. Sales are on the Rise for Professor McMurphy's Subliminal and Binaural Visualization iPhone Apps
5. Evidence-based medicine theory can be applied to frequent flying says US professor
6. Unequal leg length tied to osteoarthritis, says Queens professor
7. Decreasing health-care costs is focus of new informatics book by NJIT professor
8. K-State professor finds link between low oxygen levels in body and cancer-aiding protein
9. Genealogical tourism redefining leisure travel market, professor says
10. ISSA Congratulates Seminar Professor John Schaeffer
11. Biology professor becomes 5th at UH to reach prestigious AAAS status
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/20/2017)... (PRWEB) , ... January 20, 2017 , ... Michael and ... Dana Farber Cancer Institute. For Betsy, the clinical trial has been life-saving as ... has not worsened. , Betsy Brauser was diagnosed with ovarian cancer in 2009. ...
(Date:1/20/2017)... New York, NY (PRWEB) , ... January 20, ... ... drinks – VW+ 001 and its sugar-free alternative VW+ 002. The drinks have ... the body with optimal conditions to perform during your workout. , After a ...
(Date:1/20/2017)... ... January 20, 2017 , ... “The Angel”: a heartwarming and earnest ... for each of his children. “The Angel” is the creation of published author, Marjorie ... York City, and impassioned writer. , When asked of her new book, Marjorie says, ...
(Date:1/20/2017)... ... ... fine examination of how God handles sin, including how to let go of lingering guilt ... over ten long years has been waiting to release this powerful insight about forgiveness that ... serving the Lord for over twenty years, and he has been preaching and teaching the ...
(Date:1/20/2017)... (PRWEB) , ... January 20, 2017 , ... “Christmas in ... creation of published author, Sara Seymour, who lives in Lafayette, Indiana where she works ... sips on iced coffees and writes. , Published by Christian Faith Publishing, Sara Seymour’s ...
Breaking Medicine News(10 mins):
(Date:1/19/2017)... James Gilbart , ... 2016;12(Suppl 2):3-8; http://www.touchoncology.com/articles/optimising-clinical-outcomes-gastrointestinal-cancers-through-inhibiting-angiogenesis-and ... ... recently in a supplement to European Oncology & ... article by James Gilbart and ...
(Date:1/19/2017)... -- ViewRay, Inc. (Nasdaq: VRAY) announced today that the German ... Germany , has purchased a MRIdian ... Clinic Heidelberg as part of its initiative for MRI-based ... be headed by Medical Director and Professor Jürgen Debus, ... German Cancer Research Center (DKFZ), the Heidelberg Heavy Ion ...
(Date:1/19/2017)... PALO ALTO, Calif. , Jan. 19, 2017 /PRNewswire/ ... scientific research, is excited to announce that the ... Project: Cancer Biology  (RP:CB) have been published in ... science, this project represents the first practical evaluation ... that result in reproducible studies. Unlike other assessments ...
Breaking Medicine Technology: