Lilly and Medtronic Form Alliance to Provide Solutions for Diabetes ... ( Collaboration combines insulin expert...)

Lilly and Medtronic Form Alliance to Provide Solutions for Diabetes Management

Date:5/19/2009

Collaboration combines insulin expertise of Lilly with Medtronic delivery and glucose sensing leadership

INDIANAPOLIS and MINNEAPOLIS, May 19 /PRNewswire-FirstCall/ -- Two of the most recognized names in diabetes management -Eli Lilly and Company (NYSE: LLY) and Medtronic, Inc. (NYSE: MDT) - today announced a strategic marketing collaboration to bolster each company's commitment to help people with diabetes manage their blood sugar using insulin therapy.

Working collaboratively with health care professionals, Lilly and Medtronic marketing and sales operations in the United States will work to improve the delivery of diabetes education for people and caregivers affected by type 1 diabetes - including the development of new educational resources and classes around the initiation and intensive management of insulin, insulin pump therapy and continuous glucose monitoring (CGM).

The alliance combines the insulin expertise of Lilly - a worldwide leader in diabetes treatment, research and education - with the advanced diabetes technologies of Medtronic, the world's largest manufacturer of insulin pumps and CGM and maker of the world's only integrated diabetes management system that combines the power of insulin pump therapy with CGM.

"Medtronic and Lilly are joining together to help improve patient access to high quality diabetes education," said Chris O'Connell, president of the diabetes business unit and senior vice president at Medtronic. "Because diabetes management is complicated, it is crucial that physicians and patients have the best access to information and educational resources. This collaboration will generate greater awareness and enable more people to benefit from the latest educational tools reg
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