Navigation Links
Lilly Supports Industry Code on Interactions with Healthcare Professionals

Independent audit will verify company's compliance

INDIANAPOLIS, July 10 /PRNewswire-FirstCall/ -- Eli Lilly and Company (NYSE: LLY) today announced its support of the Pharmaceutical Research and Manufacturers of America (PhRMA) revised Code on Interactions with Healthcare Professionals (Code). As a part of its support, Lilly will commit to act in accordance with, or exceed, the new Code in its interactions with healthcare professionals. Moreover, Lilly will implement periodic external verification to ensure that the company has policies and procedures in place to foster compliance with the Code.

Lilly's support coincides with today's announcement by PhRMA, whose Board of Directors approved the revised Code at its June 2008 meeting. Lilly is a member of PhRMA and played an active role in driving the Code revisions.

"Our sales representatives are a valuable resource to healthcare professionals, informing them about the scientific advancements in medicine," said Robert Brown, chief marketing and operations officer for Lilly's U.S. operations. "We believe that the meaningful Code revisions that have been adopted will address the concerns of our various stakeholders and strengthen the public trust in our industry."

"Lilly believes the revised Code will help to ensure that the information exchange with healthcare providers continues to be appropriate and ethical," said Brown.

The new Code will set a new standard for appropriate sales and marketing practices, while codifying many of the practices already common within the industry. Some of the changes include, but are not limited to, the following:

-- Limits meals to modest, occasional, in-office with informational presentations. Allows outside meals only in conjunction with speaker or peer selling programs.

-- Promotional gifts, such as pens and notepads, will no longer be allowed. No items can be given to healthcare providers unless they are educational in nature such as anatomical models, textbooks or patient self-assessment and tracking tools.

-- Establishes a public website that will identify companies who commit to abide by the Code, provides contract information for the Chief Compliance Officers, and publishes the status of each company's annual certification.

The new Code takes effect in January 2009, and Lilly will begin implementing the changes in the coming months.

"Moving forward, Lilly will strive to attain even higher standards in our interactions with healthcare professionals," said Brown. "Our marketing representatives will continue to serve as an important connection point with our customers -- delivering reliable information about scientific advancements and new therapies that help healthcare professionals understand which treatments are appropriate for their patients."

Lilly's participation in developing and supporting PhRMA's revised Code aligns with the company's agenda to build greater public confidence through transparency of its business. In 2004, Lilly became the first company to voluntarily make public its clinical trials and its clinical trials data; that information can be found at . And last year Lilly added another first by publicly reporting all of its educational grants and charitable contributions and, each quarter, posting the data online at . In May, Lilly became the first pharmaceutical research company to support the Physicians Payments Sunshine Act. The bipartisan bill would establish a national registry of payments to physicians by medical device, medical supply and pharmaceutical companies.

About Lilly

Lilly, a leading innovation-driven corporation, is developing a growing portfolio of first-in-class and best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers -- through medicines and information -- for some of the world's most urgent medical needs. Additional information about Lilly is available at C-LLY

(Logo: )

SOURCE Eli Lilly and Company
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. AUDIO from Medialink, Eli Lilly and the American Association of Clinical Endocrinologists: Dont let Natural Disasters Leave you Without Needed Medications
2. Lilly Declares Third-Quarter Dividend
3. Lilly to Provide Aid to Indiana Tornado and Flood Victims
4. Lilly Announces Changes in Key Leadership Roles
5. AUDIO from Medialink and Eli Lilly and Company: F.A.C.E. Diabetes
6. Lilly Oncology to Unveil More Than 50 Studies at ASCO 2008
7. Lilly Declares Second-Quarter Dividend
8. Lilly to Streamline Indianapolis Manufacturing and Engineering Operations
9. Lilly Adjusts Time of Conference Call for First Quarter 2008 Financial Results Announcement
10. Lilly Sets Date and Conference Call for First Quarter 2008 Financial Results Announcement
11. State of Alaska and Eli Lilly and Company Reach Agreement to Settle Zyprexa Lawsuit
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... Bcureful—a non-profit organization ... well as raising public awareness of the disorder while helping to bring expert ... of $35,000 to bolster progress at the Tuberous Sclerosis Complex Center at Ann ...
(Date:11/25/2015)... ... , ... Since its launch in 2012, the Regenestem brand ... therapies to patients with chronic degenerative medical conditions. Now, the U.S. Patent and ... , Organizations are required to hold a registered trademark in order to make ...
(Date:11/25/2015)... ... ... Students and parents have something to be thankful for this Thanksgiving week ... California Casualty is proud to support the contest designed to utilize peer-to-peer ... the number one killer of young drivers. , Almost 1,000 entries of original ...
(Date:11/25/2015)... ... 25, 2015 , ... Bunion Bootie , the newest ... of the early holiday shopping season. Starting Wednesday November 25th, Bunion Booties are ... Friday promotional pricing is in addition to any automatic discounts applied when buying ...
(Date:11/24/2015)... ... November 25, 2015 , ... Genesis ... Care Plan software creates an agreement between the practice owner and the patient ... scheduling, monitoring, notification, and projections. Click here to learn more. ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... -- WuXi PharmaTech (Cayman) Inc. ("WuXi" or the "Company") ... and technology platform company serving the pharmaceutical, biotechnology, and ... and the United States ... of shareholders held today, the Company,s shareholders voted in ... previously announced agreement and plan of merger (the "Merger ...
(Date:11/24/2015)... CHAPEL HILL, N.C. , Nov. 24, 2015 /PRNewswire/ ... market research projects in an effort to quickly uncover ... market position. --> --> ... expeditiously launch a market research project and ensure that ... with company and industry standards. Another major barrier to ...
(Date:11/24/2015)...  DILON Diagnostics and GE Healthcare are pleased to ... to distribute GE,s Discovery NM750b Molecular Breast Imaging system ... distribution agreement will provide Dilon,s experienced distribution network access ... is considered an initial step in an ongoing exploration ... and their patients. --> ...
Breaking Medicine Technology: