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Lilly Partners With the National Council of La Raza to Fight Chronic Disease
Date:7/13/2008

Free pocket-sized health book arms Latinos with tools to lead a healthy

life

SAN DIEGO, July 13 /PRNewswire-FirstCall/ -- Eli Lilly and Company has partnered with the National Council of La Raza (NCLR) to unveil a small tool aimed at battling a big problem -- chronic disease. Lilly is rolling out the free 148-page pocket-sized health book, Buena Salud, Buena Vida -- Su Guia de Recursos de Salud, with the support of NCLR during the organization's 2008 Annual Conference today through Tuesday at the San Diego Convention Center.

NCLR is the largest national Latino civil rights and advocacy organization in the United States. One of the group's major areas of concern is the health and well being of Latinos' families. Given Lilly's commitment to helping people, a partnership between the two organizations was an obvious choice.

"This is a classic a win-win project," said Janet Murguia, NCLR president and CEO. "Pharmaceutical companies have an interest in improving patient care, which depends in part on having an informed consumer. We have an interest in making sure our community has access to the best information on how to prevent disease, as well as the highest quality treatment available. This timely and readable booklet advances both of these goals," said Murguia.

Buena Salud, Buena Vida - Su Guia de Recursos de Salud puts useful tips and resources in the hands of Hispanic Americans to help them lead a healthy life and prevent chronic diseases such as heart disease, cancer and diabetes.

The Problem

According to the CDC, chronic diseases account for 70 percent of all deaths in the U.S. -- 1.7 million each year(1). These diseases also cause major limitations in daily living for almost one out of 10 Americans or about 25 million people(2).

While chronic diseases impact all races, Hispanics are more likely to suffer from chronic health conditions such as cardiovascular disease and dia
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SOURCE Eli Lilly and Company
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