Navigation Links
Lifeway Foods Launches Starfruit, New 'Kefir Boutique' Cafe Selling Frozen Kefir & Kefir Smoothies
Date:3/27/2008

MORTON GROVE, Ill., March 27 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), the country's leading manufacturer of kefir and a provider of other natural and organic dairy products, is opening its first "kefir boutique" cafe with the April launch of Starfruit in Chicago. The shop will offer several flavors of frozen kefir with over 20 toppings as well as customized kefir parfaits, and smoothie-style kefir drinks.

The new retail concept will debut at 1745 W. Division Street in the trendy Wicker Park neighborhood and serve as a prototype for possible future Starfruit locations. The expansion into retailing provides a new sales channel for Lifeway's products, coincides with the resurgence in the frozen yogurt category and offers an opportunity for Lifeway to promote the health benefits of its kefir products beyond grocery shelves.

Those benefits include 10 live and active probiotic cultures that have been shown in various studies to enhance the immune system, fight fatigue, promote gastrointestinal health, aid in vitamin and mineral absorption, and ease lactose intolerance. Yogurt has a similar taste and texture to kefir but many of these frozen yogurt style shops do not use a real live and active product and contain only two or three of these cultures if any.

"Starfruit will capitalize on the renewed popularity of frozen yogurt shops while offering a healthier alternative with all the probiotic benefits of kefir," said Julie Smolyansky, President and CEO of Lifeway Foods Inc. "We have been pioneering leaders in the field of probiotics and kefir. This leadership will translate into the quality of the Starfruit product line. This is a promising diversification that will leverage our leadership in the kefir market, familiarize a whole new group of consumers with kefir as well as teach existing customers new ways to consume kefir, and provide a potentially very lucrative new revenue stream. We anticipate the grand opening will be on April 15, when customers can take their mind off of their taxes by getting a free treat"

For more information visit http://www.starfruitcafe.com or call 847-967-1010.

About Lifeway Foods

Lifeway is America's leading supplier of the cultured dairy product know as kefir and the country's only supplier of organic kefir. The company was recently named Fortune Small Business' 94th Fastest Growing Small Business and is one of only 20 companies named to the list for three consecutive years, Lifeway's kefir products include regular and organic kefir, a soy-based version called SoyTreat, a new Indian variety known as Lifeway Lassi, organic whole milk kefir, and a children's line of organic kefir products called ProBugs(TM) packaged in a no-spill pouch. Lifeway also produces the La Fruta line of drinkable yogurt marketed in US Hispanic communities, a variety of cheese products and It's Pudding! organic pudding.


'/>"/>
SOURCE Lifeway Foods, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Lifeway Foods Announces Expanded Distribution and Growing Success of ProBugs(TM) Organic Kefir for Kids
2. Webcast Alert: Lifeway Foods, Inc. Announces 2007 Year End Full Financial Results
3. Scientists Develop Natural Protection for Stored Foods
4. September: Time to Try Cholesterol-Free Soyfoods
5. Cutting Salt Wont Affect Foods Safety
6. American Diabetes Association and Goya Foods Inc. Team Up To Support Diabetes Awareness and Outreach in the Latino Community
7. Whole Foods Market(R) Donates $25,000, for Midwest Farmers - Hoping to Match an Additional $10,000, via Customer Donations
8. Eating AGE-Rich Foods Causes Dysfunction Linked to Heart Disease
9. Whole Foods Market(R) Helps Shoppers Understand the Benefits of Natural Cosmetics
10. Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids Licensed Foods and Beverages
11. Food 4 Less/Foods Co Pink Tag Campaign to Raise $150,000 for Breast Cancer Awareness in October
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, ... journal articles published in Emergency Medicine Practice and Pediatric Emergency Medicine ...
(Date:6/24/2016)... Frederick, Maryland (PRWEB) , ... June 24, 2016 ... ... Mid-Atlantic Angels is actively feeding the Frederick area economy by obtaining investment capital ... support over the past 2½ years that have already resulted in more than ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... induced pluripotent stem (iPS) cells and other difficult to transfect cells, announces its ... The PluriQ™ G9™ Gene Editing System is a complete system for ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Bracket , a ... its next generation clinical outcomes platform, Bracket eCOA (SM) ... on June 26 – 30, 2016 in Philadelphia ... electronic Clinical Outcome Assessment product of its kind to fully ... Bracket eCOA 6.0 is a flexible platform for ...
(Date:6/23/2016)... and INDIANAPOLIS , June ... receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is any ... scholarship winners, announced today online at www.diabetesscholars.org ... type 1 diabetes stand in the way of academic ... supported the Foundation,s scholarship program since 2012, and continues ...
(Date:6/23/2016)... June 23, 2016 Revolutionary technology ... Oticon , industry leaders in advanced audiology and ... Oticon Opn ™, the world,s first internet connected ... for IoT devices.      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ... a number of ,world firsts,: , TwinLink™ ...
Breaking Medicine Technology: