Navigation Links
Lifetime Television Launches Third Annual Don't Skip a Beat Multi-Platform Heart Health Awareness Initiative
Date:2/1/2008

- Effort Part of Lifetime's Nonpartisan Every Woman Counts Election Year Campaign to Encourage Women to Speak Out on Issues That Matter Most -

NEW YORK, Feb. 1 /PRNewswire/ -- Today, in concert with the kick-off of American Heart Month, Lifetime Television launches its third annual Don't Skip a Beat multi-platform women's heart health awareness initiative. Informed by the nation's leading women's health experts, the Network offers a combination of PSAs, online resources and community outreach -- all aimed at providing women and their families with life-saving information about heart disease, the number one killer of women.

As part of Lifetime's nonpartisan Every Woman Counts campaign which is designed to engage women in the political process, this year Don't Skip a Beat highlights women's health, including their heart health, as an election issue and encourages women to find out where the candidates stand on this important women's health issue.

This year's Don't Skip a Beat campaign is sponsored by Bayer HealthCare, Campbell's and Macy's.

Specific Don't Skip a Beat elements include:

ON-AIR

NEW PUBLIC SERVICE ANNOUNCEMENT (PSA) CAMPAIGN -- To provide viewers with simple heart healthy tips to reduce their risk of heart disease, Lifetime has produced a new public service announcement that will air heavily throughout February, American Heart Month.

ONLINE

NEW HEART-HEALTH CONTENT -- myLifetime.com features a new "Heart Health" section as part of the larger "Every Woman Counts" mini-site. Here visitors can learn where presidential candidates stand on women's health issues like heart disease.

EXPERT ADVICE -- In addition to tips on preventing and treating heart disease, as well as advice on how women can improve their overall health, myLifetime.com users will find original content from Lifetime's panel of medical experts including cardiologist Paula Johnson, M.D., director of the Connors Center for Women's Health and Gender Biology and chief of the Division of Women's Health at Brigham and Women's Hospital in Boston, and Lifetime's resident licensed nutritionist Dawn Jackson Blatner, R.D., L.D.N.

LATEST HEALTH NEWS -- Viewers can get the latest statistics, information and research developments on women's heart health from myLifetime.com partner, Revolution Health.

GUEST COLUMNISTS -- Lisa M. Tate, CEO of WomenHeart: the National Coalition for Women with Heart Disease, as well as Laurene McKillop, PhD, executive director of Sister to Sister: Everyone Has a Heart Foundation and Phyllis Greenberger, president and CEO of the Society for Women's Health Research share their insight and why women's health, especially their heart health, should be part of the 2008 election dialogue.

HEART-SMART FASHION -- Look for photos and video on myLifetime.com of The Heart Truth's annual star-studded Red Dress Collection Fashion Show where celebrities like Heidi Klum, Allison Janney and Jenna Fischer will wear red dresses to raise awareness about women's risk of heart disease.

COMMUNITY OUTREACH

HAPPY HEART DAY -- Lifetime will be distributing thousands of "Happy Heart Day" cards at community events nationwide featuring heart healthy tips for women to send to their loved ones this Valentine's Day.

PARTNERS

"Don't Skip a Beat" is informed and supported by the following non-profit and governmental organizations: Sister to Sister: Everyone Has a Heart Foundation; Society for Women's Health Research; The Heart Truth, a national campaign for women about heart disease sponsored by The National Heart, Lung, and Blood Institute; The National Women's Health Resource Center; and WomenHeart: The National Coalition for Women with Heart Disease.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.


'/>"/>
SOURCE Lifetime
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Chronic stress can steal years from caregivers lifetimes
2. Children Around the Globe Walk Toward a Lifetime of Healthy Habits
3. Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage
4. Lifetime trauma may speed progression of HIV, early death
5. YMCA of the USA Offers Simple Tips to Give the Lifetime Gift of Health and Well-Being to Family and Friends This Holiday Season
6. Emmy(R)- and Golden Globe(R)-Nominated Actress Marcia Cross and Lifetime Television Deliver 20 Million Online Petition Signatures to Capitol Hill to Urge Congress to Stop Drive-Through Mastectomies
7. Drug Detection Kits Manufactured By IDenta Corp. Shown During French Television Broadcast (at TF1) - Product Aids French Police In Bust of 600 Kilograms Of Cocaine
8. Staffing Agency Hires Local Television News Team, Launches Broadband Network for Nurses
9. Study links hypertension in obese children to television viewing
10. Natural Nutrition Launches Long Life Cocktail with International Television Ad Campaign
11. Sharing Miracles Television Program Extends Reach Across America: First Episode Features Former White House Press Secretary Tony Snow
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library ... City Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ... for fumigation is not a common occurrence, but a necessary one in the event that ...
(Date:6/25/2016)... , ... June 25, 2016 , ... ... and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as a ... area —Johnson is one of the first doctors to perform the treatment. Orthobiologics ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
(Date:6/24/2016)... ... , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys ... peers for this recognition are considered among the top 2 percent of lawyers practicing ... members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. ...
(Date:6/24/2016)... ... 2016 , ... People across the U.S. are sharpening their pencils and honing ... contest in which patients and their families pay tribute to a genetic counselor by ... Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , In ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... N.C. , June 24, 2016  Consumers ... decisions and regulators/payers have placed more emphasis on ... environment, patient support programs in the pharmaceutical industry ... patients, medications. Consequently, pharmaceutical companies are focusing on ... they are providing products and services that improve ...
(Date:6/24/2016)... June 24, 2016  Global Blood Therapeutics, Inc. (GBT) ... developing novel therapeutics for the treatment of grievous ... the closing of its previously announced underwritten public ... the public offering price of $18.75 per share. ... offered by GBT. GBT estimates net proceeds from ...
(Date:6/24/2016)... , June 24, 2016 ... has announced the addition of the " Global ... This report ... provides an updated review, including its applications in various ... total market, which includes three main industries: pharmaceutical and ...
Breaking Medicine Technology: