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Lifetime Television Launches Third Annual Don't Skip a Beat Multi-Platform Heart Health Awareness Initiative
Date:2/1/2008

- Effort Part of Lifetime's Nonpartisan Every Woman Counts Election Year Campaign to Encourage Women to Speak Out on Issues That Matter Most -

NEW YORK, Feb. 1 /PRNewswire/ -- Today, in concert with the kick-off of American Heart Month, Lifetime Television launches its third annual Don't Skip a Beat multi-platform women's heart health awareness initiative. Informed by the nation's leading women's health experts, the Network offers a combination of PSAs, online resources and community outreach -- all aimed at providing women and their families with life-saving information about heart disease, the number one killer of women.

As part of Lifetime's nonpartisan Every Woman Counts campaign which is designed to engage women in the political process, this year Don't Skip a Beat highlights women's health, including their heart health, as an election issue and encourages women to find out where the candidates stand on this important women's health issue.

This year's Don't Skip a Beat campaign is sponsored by Bayer HealthCare, Campbell's and Macy's.

Specific Don't Skip a Beat elements include:

ON-AIR

NEW PUBLIC SERVICE ANNOUNCEMENT (PSA) CAMPAIGN -- To provide viewers with simple heart healthy tips to reduce their risk of heart disease, Lifetime has produced a new public service announcement that will air heavily throughout February, American Heart Month.

ONLINE

NEW HEART-HEALTH CONTENT -- myLifetime.com features a new "Heart Health" section as part of the larger "Every Woman Counts" mini-site. Here visitors can learn where presidential candidates stand on women's health issues like heart disease.

EXPERT ADVICE -- In addition to tips on preventing and treating heart disease, as well as advice on how women can improve their overall health, myLifetime.com users will find original content from Lifetime's panel of medical experts including cardiologist Paula Johnson, M.D., director of the Connors Center for Wom
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SOURCE Lifetime
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