Navigation Links
Lifetime Television Launches Third Annual Don't Skip a Beat Multi-Platform Heart Health Awareness Initiative
Date:2/1/2008

- Effort Part of Lifetime's Nonpartisan Every Woman Counts Election Year Campaign to Encourage Women to Speak Out on Issues That Matter Most -

NEW YORK, Feb. 1 /PRNewswire/ -- Today, in concert with the kick-off of American Heart Month, Lifetime Television launches its third annual Don't Skip a Beat multi-platform women's heart health awareness initiative. Informed by the nation's leading women's health experts, the Network offers a combination of PSAs, online resources and community outreach -- all aimed at providing women and their families with life-saving information about heart disease, the number one killer of women.

As part of Lifetime's nonpartisan Every Woman Counts campaign which is designed to engage women in the political process, this year Don't Skip a Beat highlights women's health, including their heart health, as an election issue and encourages women to find out where the candidates stand on this important women's health issue.

This year's Don't Skip a Beat campaign is sponsored by Bayer HealthCare, Campbell's and Macy's.

Specific Don't Skip a Beat elements include:

ON-AIR

NEW PUBLIC SERVICE ANNOUNCEMENT (PSA) CAMPAIGN -- To provide viewers with simple heart healthy tips to reduce their risk of heart disease, Lifetime has produced a new public service announcement that will air heavily throughout February, American Heart Month.

ONLINE

NEW HEART-HEALTH CONTENT -- myLifetime.com features a new "Heart Health" section as part of the larger "Every Woman Counts" mini-site. Here visitors can learn where presidential candidates stand on women's health issues like heart disease.

EXPERT ADVICE -- In addition to tips on preventing and treating heart disease, as well as advice on how women can improve their overall health, myLifetime.com users will find original content from Lifetime's panel of medical experts including cardiologist Paula Johnson, M.D., director of the Connors Center for Women's Health and Gender Biology and chief of the Division of Women's Health at Brigham and Women's Hospital in Boston, and Lifetime's resident licensed nutritionist Dawn Jackson Blatner, R.D., L.D.N.

LATEST HEALTH NEWS -- Viewers can get the latest statistics, information and research developments on women's heart health from myLifetime.com partner, Revolution Health.

GUEST COLUMNISTS -- Lisa M. Tate, CEO of WomenHeart: the National Coalition for Women with Heart Disease, as well as Laurene McKillop, PhD, executive director of Sister to Sister: Everyone Has a Heart Foundation and Phyllis Greenberger, president and CEO of the Society for Women's Health Research share their insight and why women's health, especially their heart health, should be part of the 2008 election dialogue.

HEART-SMART FASHION -- Look for photos and video on myLifetime.com of The Heart Truth's annual star-studded Red Dress Collection Fashion Show where celebrities like Heidi Klum, Allison Janney and Jenna Fischer will wear red dresses to raise awareness about women's risk of heart disease.

COMMUNITY OUTREACH

HAPPY HEART DAY -- Lifetime will be distributing thousands of "Happy Heart Day" cards at community events nationwide featuring heart healthy tips for women to send to their loved ones this Valentine's Day.

PARTNERS

"Don't Skip a Beat" is informed and supported by the following non-profit and governmental organizations: Sister to Sister: Everyone Has a Heart Foundation; Society for Women's Health Research; The Heart Truth, a national campaign for women about heart disease sponsored by The National Heart, Lung, and Blood Institute; The National Women's Health Resource Center; and WomenHeart: The National Coalition for Women with Heart Disease.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.


'/>"/>
SOURCE Lifetime
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Chronic stress can steal years from caregivers lifetimes
2. Children Around the Globe Walk Toward a Lifetime of Healthy Habits
3. Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage
4. Lifetime trauma may speed progression of HIV, early death
5. YMCA of the USA Offers Simple Tips to Give the Lifetime Gift of Health and Well-Being to Family and Friends This Holiday Season
6. Emmy(R)- and Golden Globe(R)-Nominated Actress Marcia Cross and Lifetime Television Deliver 20 Million Online Petition Signatures to Capitol Hill to Urge Congress to Stop Drive-Through Mastectomies
7. Drug Detection Kits Manufactured By IDenta Corp. Shown During French Television Broadcast (at TF1) - Product Aids French Police In Bust of 600 Kilograms Of Cocaine
8. Staffing Agency Hires Local Television News Team, Launches Broadband Network for Nurses
9. Study links hypertension in obese children to television viewing
10. Natural Nutrition Launches Long Life Cocktail with International Television Ad Campaign
11. Sharing Miracles Television Program Extends Reach Across America: First Episode Features Former White House Press Secretary Tony Snow
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/26/2017)... ... February 26, 2017 , ... ... cognitive rehabilitation, according to a study released today at the 1st Pan American ... programs are proven to be effective in improving cognitive function in PD patients. ...
(Date:2/25/2017)... Viejo, CA (PRWEB) , ... February 25, 2017 , ... ... with ProSharpen Color tools from Pixel Film Studios. With ProSharpen Color users have total ... sliders to easily refine their color range. With color spectrum tools users can visually ...
(Date:2/24/2017)... TX (PRWEB) , ... February 24, 2017 , ... ... offering promotions on tooth replacement options at his office, Antoine Dental Center. Currently, ... implants for $18,499. Some restrictions may apply, but patients can learn more about ...
(Date:2/24/2017)... NJ (PRWEB) , ... February 24, 2017 , ... ... that provides business development, education, networking and recognition opportunities as well as advocacy ... Bell Works in Holmdel, NJ on February 23. The Council's Innovation Forecast ...
(Date:2/24/2017)... ... February 24, 2017 , ... Dr. ... has officially announced the appointment of Peter A. Bell, DO, MBA, HPF, FACOEP-dist., ... (LUCOM), beginning April 10. Dr. Bell comes to Liberty from the Ohio ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... 24, 2017 Juan Monteverde , founder ... , a boutique securities firm headquartered at the Empire ... , announces that a class action lawsuit has been ...  against Inotek Pharmaceuticals Corporation (NASDAQ:  ITEK)("Inotek" or the ... July 23, 2015 and December 30, 2016, inclusive (the ...
(Date:2/24/2017)... YORK , Feb. 23, 2017 Report analyzes ... report provides separate comprehensive analytics for the US, ... Europe , Asia-Pacific , ... and forecasts are provided for the period 2015 through 2022. ... Market data and analytics are derived from primary and secondary ...
(Date:2/24/2017)... le 24 février 2017 ITL Limited, ( ASX : ITD ... est ravie d,annoncer les excellents résultats semestriels clos le ... correspondante. Une présentation complète « Résultats et mise à jour ... ici . Faits marquants ... 2015 : 1,04 million $ ; en hausse de 104 %) ...
Breaking Medicine Technology: