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LifestyleCX and Pegasus Senior Living Get Personal With Game-Changing Sales Solution For Seniors Housing & Care Industry

Consumers today expect and demand a personalized customer experience. Pegasus Senior Living with the help of LifestyleCX, is leading the way by engaging prospects through a new customer acquisition and engagement application. LifestyleCX, founded by Terri Sullivan and Brenda Limone, helps senior living providers connect more deeply with each customer and learn more about their preferences, interests and lifestyles early in the sales cycle. Through experiential data collection and an easy-to-use application, providers gain valuable insights about their customers. A focus on personalization and data acquisition directly from the consumer makes this a game-changing solution. It gives providers a new way to engage more deeply with their customers, enhance discovery and shorten the sales cycle. Building prospect and resident relationships is the key to a tailored selling approach. The LifestyleCX tagline embodies this approach: “Because knowing the little things means everything.”

Pegasus Senior Living is led by Steven Vick and Chris Hollister, known as turnaround specialists. Welltower, the largest seniors housing REIT (real estate investment trust) in the country, has entrusted Pegasus with 36 of its properties, totaling approximately 4,000 units. The Pegasus leadership brings a half-century of expertise and a commitment to improving customer experiences in the industry. Pegasus Senior Living stands for integrity, dignity, personalization and choice for residents, which aligns closely with the mission of LifestyleCX. Erica Seibert, Vice President of Sales at Pegasus, said, "At Pegasus Senior Living, we know our customers have a choice. By knowing more about our prospective residents and families earlier in the sales process, we can help them determine if a Pegasus community is the right choice for them. Working with LifestyleCX is helping us leverage this important data to meet our sales goals and streamline our sales process."

About LifestyleCX, Pegasus Senior Living and Welltower

LifestyleCX® is a Connecticut-based company whose leadership has decades of experience in senior care, sales and technology and is dedicated to helping care providers deliver a more personalized customer experience through enhanced lifestyle data. They are a Connecticut Innovations portfolio company and proud alumnus of the Accelerator for Biosciences in Connecticut.

Pegasus Senior Living is a Texas-based company that manages dozens of communities across the United States, each firmly rooted in its local geography, empowered to provide customized attention, and committed to the individual well-being of residents. Pegasus Senior Living stands for integrity, dignity, personalization and choice for residents.

Welltower® delivers the health care infrastructure necessary to facilitate better treatment at lower costs and keep patients out of the hospital. They provide real estate capital to leading seniors housing operators, post-acute care providers and health systems. Through their capital, companies are able to grow, innovate and ultimately provide better care.

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