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LifeMasters Introduces Health Activation Tool to Disease Management Participants
Date:3/2/2009

oing, helping consumers unlock their potential to flourish," said Chris Delaney, Insignia's Chief Executive Officer.

The level of patient activation varies considerably in the U.S. population, with less than half of the adult population at the highest level of activation, according to a recent study by the Center for Studying Health System Change. More than 85 studies have documented the PAM's ability to effectively measure patient activation and to predict a range of behaviors in wide demographic variability. These include preventive behaviors such as exercise, diet, and smoking cessation, disease-specific self-management behaviors such as medication compliance and health monitoring, and consumer behaviors such as successful interaction with a healthcare provider.

Because of the strong correlation between activation and self-care behaviors, the PAM scores can also greatly enhance the credibility of reported outcomes. While return on investment and closing clinical gaps in care will always be important outcomes measures, the ability to demonstrate a concurrent improvement in activation increases the likelihood that those positive outcomes can be attributed to the health improvement program.

A research project between LifeMasters and Dr. Hibbard's team demonstrated that activation levels and health outcomes can be improved by tailoring participant care plans to the individual's activation level. The full results of this study are expected to be published in June of 2009.

About LifeMasters Supported SelfCare, Inc.
LifeMasters Supported SelfCare, Inc. is a leading provider of health improvement and condition management programs and services that create health partnerships among individuals and their physicians. The programs improve the quality of care for populations with risk factors and
chronic conditions and reduce healthcare cost trends for the nation's leading health plans, employers, retirement systems, l
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6. LifeMasters Strengthens Capital Structure with $15 Million in Funding from Existing Investors
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